Alberto-Culver to Launch Multicultural Skin Care Brand

Oct 6th, 2009

Katie Schaefer

Alberto-Culver is expanding its skin care offering to include a line formulated for multicultural women. The company will launch Soft & Beautiful Skin later this year. The line is an extension of Soft & Beautiful, a line of hair care products for women of color. The line will include a body lotion, hand cream, body butter cream and exfoliating body polish. The announcement comes just a few months after the company launched a skin care extension of its St. Ives brand.

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Titles and blurbs that exceed the above number of characters will be edited for length by Allured.

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