ASOS Wants You to be Skin Proud

May 27th, 2020

Audrey Latimer

@skinproud / via Instagram

@skinproud / via Instagram

Skin Proud is a skin care collection exclusive to British online fashion and cosmetic retailer ASOS.

The collection includes:

Smooth Talk, an everyday jelly moisturizer
Sleep Hero, an overnight sleep mask
Bright Eye, a pomegranate gel cream
Everything Balm, a multiuse skin balm
Recharge Serum, an overnight retinol serum
Bright Boost, a vitamin C serum
Refresher, a hydrating face mist
Detox Tonic, a daily exfoliating tonic

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Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum features a 2% Bio-Retinoid Complex featuring the microalgae-derived encapsulated bio-retinoid, Chlorella vulgaris extract.

Kinship Pivots to Accessible Sensitive Skin Care with the Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum

The brand's repositioning shows that it's often no longer enough to be just clean, sustainable or efficacious.

Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.

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