Don’t be Shielded From This Beauty

May 22nd, 2017

Savannah Saunders

What it is: Beauty Shield Collection by E.l.f

Claims: The Beauty Shield Collection includes the Vitamin C Shield Pollution Prevention Serum, Skin Shielding Moisturizer SPF 50, Skin Shielding Primer SPF 50, Daily Defense Makeup Mist, Dual Defense Cleansing Facial Brush, Recharging Magnetic Mask Set and Massaging Overnight Recovery Cream. This collection is meant to prevent aging, sun damage, dullness and dryness due to environmental stressors.

Key ingredients: Carrot seed oil, sunflowerseed oil, vitamin C, vitamin E, argan oil

Price: Vitamin C Shield Pollution Prevention Serum($16), Skin Shielding Moisturizer SPF 50 ($12), Skin Shielding Primer SPF 50 ($12), Daily Defense Makeup Mist ($8), Dual Defense Cleansing Facial Brush ($8), Recharging Magnetic Mask Set ($24) and Massaging Overnight Recovery Cream ($14)

Where to buy: www.elfcosmetics.com

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List Says There's a Better Way to Exfoliate

The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin.

Cicaplast Gel B5 Skin Protectant is said to protect and relieve areas with chapped, cracked skin.

La Roche-Posay Expands Healing Cicaplast Collection

The brand has launched Cicaplast Gel B5 Skin Protectant and Cicaplast Lips Hydration Restore Lip Balm.

Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum features a 2% Bio-Retinoid Complex featuring the microalgae-derived encapsulated bio-retinoid, Chlorella vulgaris extract.

Kinship Pivots to Accessible Sensitive Skin Care with the Dreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum

The brand's repositioning shows that it's often no longer enough to be just clean, sustainable or efficacious.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

“Traditional skin care products have the potential to disrupt the skin’s microbial balance,” says DNA Genotek’s Brice LeFrancoise, Ph.D., “possibly leading to skin issues. In contrast, cosmetic formulations with ingredients that not only respect but actively support the microbiome embraces a gentler, more symbiotic relationship with the skin.”

All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands

How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.

Mixik Skin Debuts Range of K-beauty Skin Care Mists

The minimalist, travel-friendly brand was founded by Sunny Oh alongside Christine Moon and Lena Park.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

The 2024 Skin Care Agenda: Pro-aging & Sensitive Skin

Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

The Acne Gel Cleanser has launched at Sephora online and in store.

Peace Out's Acne Gel Cleanser Lands at Sephora

The cleanser is reportedly clinically proven to reduce acne by 25% after 2 weeks and by 45% after 4 weeks.

Banana Bright+ Instant Glow Moisturizer is infused with gold-complexed vitamin C and illuminating banana powder-inspired + pearlescent pigments, providing a lit from within glow and luminous finish.

OleHenriksen Launches Banana Bright+ Instant Glow Moisturizer

The moisturizer is clinically tested to improve the appearance of makeup, visibly brighten skin both instantly and over time, and reduce the look of fine lines and wrinkles.

Cedarwood is the third scent available for the body gloss, including the original unscented formula and Orange Blossom.

Oui The People's Featherweight Hydrating Body Gloss Available in Cedarwood Scent

The antioxidant-packed body gloss formulation delivers hydration, visible brightening and collagen-enhancing goodness for glowy, soft and healthy-looking skin.