Supermodel Pritika Swarup Launches Beauty Brand

Prakti is an Indian-inspired beauty brand and launching its first product, the PritiPolish face scrub.
Prakti is an Indian-inspired beauty brand and launching its first product, the PritiPolish face scrub.

International Supermodel Pritika Swarup has launched an Indian-inspired beauty brand named Prakti.

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Prakti's first product is PritiPolish, a face scrub that uses rice powder made with a milling technique.

Prakti is also partnering with non-profit Operation Smile.

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