6 Trending Beauty Topics During the Pandemic

Jul 14th, 2020

Jacquelyn Schlabach

Social Standards released report of top trending consumer conversation topics in beauty during the pandemic.

Social Standards released report of top trending consumer conversation topics in beauty during the pandemic.

The latest Social Standards report released has pinpointed the top trending consumer conversation topics in beauty during the pandemic as of June 2020.

Further reading: 5 Beauty Trends On the Rise

Below we highlighted 6 trends:

Wearing facemasks led to increase of acne-related concerns
Self-taught nail product conversation growing
Prioritization of mascara within context of wearing face masks
Working from home and exposure to blue light and demand for protective skin care
On-premise beauty locations
Environmentally friendly sustainability term within beauty care

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List Says There's a Better Way to Exfoliate

The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin.

Cicaplast Gel B5 Skin Protectant is said to protect and relieve areas with chapped, cracked skin.

La Roche-Posay Expands Healing Cicaplast Collection

The brand has launched Cicaplast Gel B5 Skin Protectant and Cicaplast Lips Hydration Restore Lip Balm.

Titles and blurbs that exceed the above number of characters will be edited for length by Allured.

Titles and blurbs that exceed the above number of characters will be edited for length by Allured.

The Shatterproof, Customizable and Recyclable PET droppers that you have been waiting for.

“We could not be more excited to introduce Frontman to the Slate family,” said Annelise Hillmann, co-founder of frontman. “We’re proud of the community we’ve built around our belief that everyone deserves self care. The Slate team truly understands our perspective in this space, and we cannot wait to see Insanely Clean take over the bathroom.”

Slate Brands Accelerates Male Market Growth with Frontman Acquisition

Following the acquisition, Slate will merge Frontman's community and insights with those of Insanely Clean to drive growth in the male market.

“Traditional skin care products have the potential to disrupt the skin’s microbial balance,” says DNA Genotek’s Brice LeFrancoise, Ph.D., “possibly leading to skin issues. In contrast, cosmetic formulations with ingredients that not only respect but actively support the microbiome embraces a gentler, more symbiotic relationship with the skin.”

All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands

How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.

Mixik Skin Debuts Range of K-beauty Skin Care Mists

The minimalist, travel-friendly brand was founded by Sunny Oh alongside Christine Moon and Lena Park.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

The 2024 Skin Care Agenda: Pro-aging & Sensitive Skin

Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

The Acne Gel Cleanser has launched at Sephora online and in store.

Peace Out's Acne Gel Cleanser Lands at Sephora

The cleanser is reportedly clinically proven to reduce acne by 25% after 2 weeks and by 45% after 4 weeks.

Banana Bright+ Instant Glow Moisturizer is infused with gold-complexed vitamin C and illuminating banana powder-inspired + pearlescent pigments, providing a lit from within glow and luminous finish.

OleHenriksen Launches Banana Bright+ Instant Glow Moisturizer

The moisturizer is clinically tested to improve the appearance of makeup, visibly brighten skin both instantly and over time, and reduce the look of fine lines and wrinkles.

Cedarwood is the third scent available for the body gloss, including the original unscented formula and Orange Blossom.

Oui The People's Featherweight Hydrating Body Gloss Available in Cedarwood Scent

The antioxidant-packed body gloss formulation delivers hydration, visible brightening and collagen-enhancing goodness for glowy, soft and healthy-looking skin.