[podcast] What It's Like to Start an Indie Brand: Province Apothecary

Jul 26th, 2017

Jeb Gleason-Allured

850-province-apothecary

Indie beauty is creating a new generation of brands with intense emotional connections to their customers, a phenomenon that hasn't escaped the notice of multinational players and investors. Which is why editor in chief Jeb Gleason-Allured was joined by Julie Clark, founder of Canadian organic skin care brand Province Apothecary, for the latest episode of The Business of Beautiful.

Clark will be exhibiting at the Indie Beauty Expo in New York, August 22-24. In this week's episode, she discusses her journey from small markets to wider retail distribution, the challenges of expanding a brand from Canada to the United States, what founders need to succeed, and much more.

We hope you enjoy the discussion.

Further reading: Indie Beauty's Authentic Revolution.

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The brand's repositioning shows that it's often no longer enough to be just clean, sustainable or efficacious.

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All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands

How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.

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Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

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Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

The Acne Gel Cleanser has launched at Sephora online and in store.

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The cleanser is reportedly clinically proven to reduce acne by 25% after 2 weeks and by 45% after 4 weeks.

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