The Personal Care Products Council will host its annual meeting Feb. 23–25, 2010, at the Boca Raton Resort & Club in Boca Raton, Florida. The program features external and industry experts with unique perspectives on the challenges U.S. companies face in today's complex, changing and globally competitive business environment.
The program will feature the release of Personal Care Products Council-commissioned studies on industry sustainability practices, and the economic impact of the cosmetic and personal care products industry on the economy. Experts in social media will also examine the state of the beauty industry online. Guest speakers include Google's Dennis Woodside, vice president of American operations and online marketing expert; pollster and author of The Way We'll Be, a portrait of the new American consumer, John Zogby; Amy Longsworth, partner at Esty Environmental Partners, an environmental strategy firms; and social media marketing expert, Jennifer Utz of New Media Strategies, a pioneer in online consumer communications.
The 2010 condensed schedule consists of learning panels on media/marketing and R&D/policy issues. Sessions will focus on new ways for companies to utilize social media and take advantage of opportunities in promising new international growth markets. They will also address emerging legislative, regulatory and international issues, including the coming reform of the Federal Toxic Substances Control Act (TSCA).
In addition, several council board members will serve as panelists and/or moderators, sharing their unique perspective as industry leaders on key issues. Annual meeting committee chair Art Spiro of Elizabeth Arden, and Personal Care Products Council board chairman, Dan Brestle, will deliver remarks at the opening session with Personal Care Products Council president and CEO, Lezlee Westine. David Holl of Mary Kay, George Schaeffer of OPI, and Ed Shirley of Procter & Gamble will participate in an industry leader roundtable, and Scott Beattie of Elizabeth Arden will moderate a panel of financial experts discussing how emerging companies can access capital investment.
A reception and opening night dinner sponsored by Black Entertainment Television (BET) will kick off the three-day event and provide an opportunity for networking.
