Invitation: Learn How to Build a Beauty Company at Cosmoprof North America

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Serial entrepreneur Alisa Marie Beyer will discuss how she built and sold her latest company, Coastal Salt & Soul, in three years during “Entrepreneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition.

Global Cosmetic Industry editor in chief Jeb Gleason-Allured will moderate the panel, which will also feature Matt Allison, founder and CEO of The Barrett Group. With 75% of beauty companies failing within the first 18 months—and many entrepreneurs suffering from anxiety and bleakness throughout the process—Beyer aims to inspire others with her own story of success.

Related: Cosmoprof North America Introduces Beauty Vanities

She will discuss the ways in which she gained access to capital, managed decision fatigue, faced cash-on-hand crises, recovered from setbacks and, finally, found the right deal maker to get the job done. Additionally, she will share her pitch deck, providing a formula for what entrepreneurs should include in their own.

“Entrepreneur’s Corner: Get the Real and Raw Story” will commence Sunday, July 29, from 9–10 am. Cosmoprof North America’s 2018 exhibition will be held July 29–30, 2018, at Las Vegas’ Mandalay Bay Convention Center. For tickets and more information, visit http://cosmoprofnorthamerica.com/education/