With the increased popularity of the smart phone, Internet viewership is beginning to shift from personal computers to personal mobile devices. This shift allows customers to shop their favorite brands on-the-go, anywhere, anytime. With this new trend of increased reliance on mobile phones, it is imperative for brands to take advantage of mobile marketing. Brands must adapt to this new dynamic of retail shopping apps and personalized content and engagement to reach consumers.
To help educate on the nuances of mobile marketing, Cosmoprof North America 2013 is hosting the Next Phase of Online Marketing: The Smart Phone Mobile Platform session, which will discuss how to integrate the brand and/or in-store experience and customer service with the technology of smart phones. Additional topics will include ideal digital format and design, how to customize content for on-the-go consumption, and finding opportunities for mobile marketing.
The Next Phase of Online Marketing: The Smart Phone Mobile Platform session will be held on Monday, July 15 from 11 am to 12:30 pm. and will be moderated by Belisa Silva, mass market beauty editor of Women’s Wear Daily (WWD). Silva will be joined by Erica Evans, vice president of merchandising of Home Shopping Network (HSN); Maya Mikhailov, vice president and co-founder of GPShopper; and Kate Voyten, vice president of P&G Prestige, Gucci and Escada Fragrances.
