Search Global Cosmetic Industry: Page 23

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Type: Article

Section: Packaging

The Trends Affecting Color

In a world of interlocking influences and inspirations, Clariant's ColorWorks team seeks out the biggest trends affecting color today, focusing on things like science, nature, food, communication and happiness for 2013.

Innovation is the New Value

Consumers are looking for brands that espouse their own values and priorities. For many brands, that means turning to packaging.

Case Studies: Giving Brand Packaging a Face-lift

As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.

Opportunity for Creating a More Meaningful Experience

Consumers are looking for a meaningful brand experience, and trends in packaging options provide a distinct opportunity to create a connection.

From Biodegradable to Recyclable: Packaging Choices for Beauty Brands

Choose which type of eco-friendly your brand’s packaging will be: biodegradable, recyclable, refillable or all of the above.

NMI Study Shows Consumer Preference for Less Packaging

Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.

Ocean Trash to Eco-plastic

Eco opportunities continue to be ripe for brands that can think innovatively about their development and implementation.

Elizabeth Arden designed an elegant, intricately-detailed lipstick case in line with its reputation for luxury and quality. It was attractive. It was elegant. And it was difficult to make.

Case Study: Complicated Packaging for Prestige Brand

World Wide Packaging creates one of the beauty industry’s most complicated lipstick cases for one of the most prestigious brands.

Evolution of Innovation

Packaging always requires an engaging element in addition to being functional, but recent advances in innovative thinking, design, materials and development have beauty packaging looking better than ever.

Marc Rosen with Sheherazade Chamlou, vice president of sales and marketing, perfumery division, SGD North America; and Peter Acerra, president and CEO, SGD, North America, Inc.; at the November 2011 launch of Rosen's 'Glamour Icons—Perfume Bottle Design' book.

Marc Rosen Launches Book in New York City

"Glamour Icons—Perfume Bottle Design" recognizes and celebrates perfume bottle design as an art form, and traces the resonant history of fragrance and its myriad and diverse packaging through the stories of glamourous individuals, personalities and fashion.

A Brief Look at Glass Packaging

The viability of glass packaging, notably as consumers increase their scrutiny of the environmental impact of what they purchase, continues to be affirmed.

Price vs. Value: Packaging’s Role

A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.

Does Your Package Have a Personality?

The best packaging both acknowledges and elevates the consumer.

State of Packaging 2011

Beauty industry packaging providers weigh in on trends through 2011 and into 2012, packaging as a part of the marketing mix, emerging market impacts and more.

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Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection

See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.

Performance of Fragrance Impinges On More Than Scent

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Sustainability in Plastics—Embracing New Approaches

Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.

Resonating in a New Reality

Today, as brands vie for consumer attention in what feels like an ever-shrinking marketplace, designers and marketers need to muster the vision and courage to create packaging that far exceeds consumers’ (and our own) expectations.

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