Search Global Cosmetic Industry: Page 24

502 Results

Type: Article

Section: Packaging

Nivea Extends Success to Execution of Gift Sets

Case Study: Looking Back to Move a Brand Forward

Nivea Extends Success to Execution of Gift Sets

Standing Out in the Crowd

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Perfection—The Devil is in the Details

Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.

Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign

Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.

New Trends in Sustainable

Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Packaging Skin Care: Insights for a Healthy Future

How U.S. consumer insights impact packaging strategy.

The Basic Message—From Sample to Brand Fan

A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.

A Sun-kissed Segment

Euromonitor International’s unique look at the sun care market explores growing demand and illuminates the category’s impact on packaging; sun care remains a key source of packaging growth in the beauty industry.

The Somewhat Mysterious and Altogether Ambiguous Art of Selecting the “Right Color”

The differences in perception and response to color are important when it comes to branding and differentiation, and using color well can contribute to or reinforce the values of a brand.

A prime example of the trend for geometric/desconstructed shapes, the bottle for Bang by Marc Jacobs actually looks like a smashed piece of industrial metal, which is a clever reference to the product name.

2011 Beauty Packaging Identity Trends

One of the best places to study brand trends in the beauty industry is in packaging.

Case Study: Gillette’s Holographic Effects Yields Sustainable Results

The packaging for Gillette's Fusion ProGlide shaving system needed to deliver the “wow” factor but do so sustainably and without the use of metalized lamination, added costs or increased lead times.

Learning From France’s Savvy Beauty Consumers

How consumer insights gleaned from French consumers impact packaging decisions and strategies.

Back row, from left: Triad (Leidel Corporation), Prive (Pieriplast of Peru), Swirl (Jackel Cosmetics Ltd.), Chic (Axilone) and Halo (Alcan Packaging Beauty of Brazil). Front row: Puzzle and Palette (both by Plasmetik Precision Molding Company, Ltd.).

Eastman Teams With Designer Marc Rosen to Develop Makeup Packaging for the Future

Drawing inspiration from the past, packaging designer Marc Rosen teamed with Eastman Chemical Company and six international packaging suppliers/manufacturers to create a futuristic collection of makeup packaging—The Art of Clarity collection, unveiled at Luxe Pack Monaco 2010.

Doing More With Less

Innovating to minimize packaging impact and doing as much as with as little as possible benefits the environment, business success and branding efforts.

Crunch Time: Packaging and Consumer Engagement

Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?

Sustainable Innovation

Consumers are increasingly interested in their personal impact on the environment, and are demanding more from brand owners and their packaging choices.

A Packaging Approach That Conveys Efficiency

A smart, environmentally concious approach to packaging not only pleases consumers, but also can ensure more efficiency in several links of the supply chain.

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