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Type: Article

Section: Packaging

Pack It In—A New Look at Packaging

With consumers re-igniting their loyalty to brands and increasingly demanding sustainable products, the time is ripe to evaluate packaging and how products get to the retailers.

Fueling the Market—Fragrance Observations

With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market.

Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.

O.Berk Company Shares Four Essentials For Tomorrow’s Packaging

Tremendous advancements have been made in the areas of packaging technology, design and sustainability during the past 20 years. Looking into a crystal ball to try and predict the future, it would appear that innovation and speed-to-market timelines will only continue to accelerate.

Good Things Come in Small Packages

Originally published in Trendincite's May/June 2010 newsletter, Amy Marks-McGee explores activity in innovative applicators and delivery systems in beauty packaging.

More: State of Packaging 2010

Complementary to the September 2010 State of Packaging feature, an expert panel delves into topics such as the catalysts for next-generation packaging innovations; key brand equities expressed through packaging; new materials, designs and technologies; and working/adapting with brand owners in new ways.

State of Packaging 2010

Experts look at the changes that have taken place in packaging during the past year, what may be the impact for 2011 and packaging products that speak to the ever-changing marketplace.

This packaging overhaul was undertaken to create a more attractive, contemporary look that effectively reflects Skin Benefits’ natural formulations while capturing the essence of the line. The products are packaged in at least 80% recycled paper and contain images of the products’ natural ingredients. Two die cuts on the bottom front and back of the package allow the packaging to stand up on its own and be displayed freely.

Expanded Market Reach; Updated Formula Call for New Packaging Approach

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

Sunscreen Efficacy

Studies show how packaging impacts sunscreen application, and application is key to effectiveness.

Pragmatic Approaches—Online Extras

Complementary to Pragmatic Approaches from the July 2010 issue, Joe Funicelli, CEO/president, Unifoil Corporation, and Mark Ormiston, director of research and development, Anomatic Corporation, talk about increased demands for sustainable innovation in packaging from both consumers and retailers.

Pragmatic Approaches

Dan Abramowicz, executive vice president, Crown Packaging Technology; and Kate Achelpohl, director, member communications, PMMI, talk about increased demands for sustainable innovation in packaging from both consumers and retailers.

115 exhibitors showcase new launches and capabilities for 2,135 attendees; trends and material innovations featured.

Luxe Pack New York Maintains Visitor Count

115 exhibitors showcase new launches and capabilities for 2,135 attendees; trends and material innovations featured.

Creating Brand Impact with Sample Packaging

Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.

Designs that are inspired by collage or scrapbooks is a recent packaging identity trend popping up in multiple beauty categories. Many of the packages that fall within this trend also utilize illustration, such as Urban Decay’s Show Pony Shadow Box—featuring the work of LA artist Kime Buzzelli.

2010 Beauty Packaging Identity Trends

In the beauty industry, packaging plays a central role in the brand experience and being aware of packaging identity trends can be a great indicator of industry trends as a whole.

Where Brand Identity Meets Economies of Scale

Sustainabilty goals and the communication of those goals to consumers can be achieved through packaging, design and the retail supply chain.

Expanded: Bringing a Beloved Brand Back to Life

An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.

Branding for Digital Media

Although branding for and through digital media has become technically simple to do using modern tools, unless you have a firm grasp of the art of branding, you can unwittingly damage your brand very quickly.

Packaging Material Trends 2010

Complementary to "The Shape of Things to Come." this Q&A with Julie Vergnion, product manager, Rexam Personal Care Division, and Matt Croson, vice president, member services/communications, Packaging Machinery Manufacturers Institute (PMMI) explores material trends for 2010 and beyond.

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