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Type: Article

Section: Ingredients

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Crafting Beauty: The MPlus Cosmetics Journey

Founded in 2002, MPlus Cosmetics specializes in contract manufacturing color cosmetics for face, eyes, and lips. The Italian company blends innovative products with cutting-edge brushes, offering fast time-to-market and a comprehensive 360° service.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

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Read the Label: Glossier Balm Dotcom Reformulation — Before/After Comparison

The iconic Glossier Balm Dotcom launched ten years ago, drawing a cult following. In 2023, the brand reformulated its classic to meet vegan and cruelty-free specifications but this caused a backlash from fans. This article compares these formulations.

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Beauty Alternatives: Ingredient Trends

From upcycled technologies to improved oil-in water formulations, emerging ingredients are taking beauty to the next level.

Vytrus’ plant biotechnology-derived Baolift skin care technology reportedly simulates the facial rejuvenating impacts of a fitness workout.

New Beauty Ingredient Trends: from Functional Water to Fit Skin

From Amazonian biotech to ultra-fine bubble technology, emerging cosmetic ingredients are pushing the boundaries of functions and claims.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

A new report from Kline argues that the application of emollients and moisturizers, delivery systems, fragrances and essential oils, texture modifiers, and exfoliants can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Clinical Eclipses Clean: Ingredient Trend Tracker

Efficacy, expert-backed claims and third-party certifications are the keys to beauty shopper engagement in 2024.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

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Vantage® is proud to showcase its new Effortless Color Collection

The Effortless Color Collection features elevated prototypes that range from hybrid foundations, multi-use blushes, and bold lip products.

Healthy Aging

Age-hacking Beauty

Emerging anti-aging ingredients bring new claims & functionality, from filler alternatives to senescent-targeting technology.

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Newfound Nostalgia

Beauty brands are tapping into a newfound nostalgia craze by taking inspiration from the ‘80s, ‘90s and ‘00s.

Global specialty ingredient supplier Croda is set to release four products as a part of their Unique Textured collection. The lineup showcases a diverse range of beauty textures to inspire indie beauty brands.

Croda Releases Unique Textures Collection

Global specialty ingredient supplier Croda has released four products as a part of its Unique Textured collection. The lineup showcases a diverse range of beauty textures to inspire indie beauty brands.

Givaudan has launched Masknyl, an ingredient said to counteract redness, inflammation and hyperpigmentation.

2022 Skin Care Ingredients

Recent skin care ingredient launches are adding to an already robust portfolio in the industry.

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