Search Global Cosmetic Industry: Page 17

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Type: Article

Section: Brands & Products

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[podcast] Bakuchiol Anti-aging: Retinol Equal, Opposite Action

Research presented by Burt's Bees during this year's AAD virtual conference reinforced previous work showing bakuchiol's anti-aging efficacy, but unexpectedly uncovered an opposite mechanism to that of retinol. Listen to this free podcast to learn more.

This 'Read the Label' analyzes Selfless by Hyram's Mandelic Acid & Rice Bran Gentle Exfoliating Serum, which is said to impart gentle exfoliation on the skin with a blend of PHAs, salicylic acid, niacinamide and more.

Read the Label: Selfless by Hyram—Mandelic Acid & Rice Bran Gentle Exfoliating Serum

This "Read the Label" analyzes Selfless by Hyram's Mandelic Acid & Rice Bran Gentle Exfoliating Serum, which is said to gently exfoliate skin with a blend of PHAs, salicylic acid, niacinamide and more.

There are many moving parts to successfully structuring content for a winning blend that makes sense to all audiences.

Delivering a Multi-Brand Beauty Content Strategy

There are multiple moving parts to successfully structuring your content that suits all audiences.

The all-day Zoom factor has made us all hyper aware of how we look.

Zoom Continues to Change the Beauty Industry

Women have shifted their makeup and skin routines as Zoom has become a prominent means of communication during the pandemic.

Tik Tok’s popularity among beauty brands is not coincidental.

4 Tik Tok Marketing Tips for Cosmetic Brands

Although only four years old, the video platform is transforming the way consumers view beauty.

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Heather Smith Thorne, TPG Growth: Matching Personalities With Brands

"[I]nvestors should pay as much attention to unit economics as you do to the brand."

Grace Mollard is a principal at Bain Capital Private Equity.

[interview] Grace Mollard of Bain Capital: Emphasizing Brand Clarity

"In my opinion, great functional brands—brands that are known for distinctively higher performance than their peers—have long been the most exciting brands to invest in across consumer categories."

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[interview] Rich Gersten/True Beauty Ventures: Beauty-Wellness Convergence

"We are spotting many taboo subjects that are now front and center in the conversation, including sexual wellness and cannabis."

Romain Gaillard is the founder of The Detox Market.

[interview]: The Detox Market: Curating Clean Beauty

"Our customers like a story, so our brands have to have a great story. Everything we do is about telling a story."

BLK + GRN has created a space for Black women entrepreneurs who create all-natural products to connect with consumers.

BLK + GRN’s 4 Steps To Make Brands More Marketable

For BLK + GRN, finding the perfect brand to collaborate with is essential

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Beauty’s Post-Pandemic PR Playbook

From changing consumer preferences to shifts in distribution channels, beauty brands have had to rethink how to reach their audience, and specifically, how to reach new consumers.

This 'Read the Label' looks at Elemis's Daily Defense Shield SPF 30, which is said to provide UV protection and long-lasting hydration on the skin with a blend of coconut, jojoba oils, panthenol, melanin and more.

Read the Label: Elemis Daily Defence Shield SPF 30

This "Read the Label" looks at Elemis's Daily Defence Shield SPF 30, which is said to provide UV protection and long-lasting hydration with a blend of coconut, jojoba oils, panthenol, melanin and more.

This 'Read the Label' looks at the Nursem's Caring Hand Wash, which is claimed to be a soap-free hand wash with a blend of natural surfactants, avocado oil, grapefruit peel oil and more.

Read the Label: Nursem's Caring Hand Wash

This "Read the Label" looks at the Nursem's Caring Hand Wash, which is claimed to be soap-free and contains a blend of natural surfactants, avocado oil, grapefruit peel oil and more.

Post-pandemic, Brand Advocacy is Everything

Data-driven strategies will help beauty companies focus on the right advocates to represent their brand and spread awareness of their products.

Consumers have put an emphasis on using hair care products with natural ingredients.

4 Hair Care Ingredient & Packaging Trends

The hair care segment is seeing crossover from trends in the skin care industry.

U.S. prestige makeup sales were down 34% year-over-year in 2020, per NPD data.

Mindful Color

How makeup’s comeback dovetails with sustainable, wellness-minded innovation.

As consumers continue to wear masks, the focus has shifted to eye makeup.

6 Makeup & Packaging Trends

These trends emerged at the beginning of the COVID-19 pandemic and have continued to make an impact on how suppliers work with companies.

Indie brands are reportedly leaning toward sustainable practices and products.

4 Indie Brand 2021 Trends

Companies that work directly with indie brands have noticed several trends emerging in 2021.

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