Search Global Cosmetic Industry: Page 18

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Type: Article

Section: Brands & Products

The adaptations and time at home led many consumers to reevaluate their hair care routines.

Hair at Home

Without a doubt, the at-home hair care game has been forever transformed. Here’s why that’s not such a bad thing—even for salon-centric brands.

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Confounding Labels: One ‘Natural’ = 100+ ‘Chemicals’

As most formulators are aware, creating a product with three or more botanicals in it means a final formula containing more than 200 chemicals. How is this better for skin? It's not, according to this commentary.

This 'Read the Label' looks at the ingredients and claims for The Body Shop's CBD Replenishing Moisture Cream.

Read the Label: The Body Shop's CBD Replenishing Moisture Cream

This "Read the Label" looks at the The Body Shop's CBD Replenishing Moisture Cream, which is claimed to deliver a fast-absorbing, rich skin feel, restoring moisture levels and enriching the skin with a blend of naturally derived CBD, hemp seed oil, patchouli and squalane.

We’re not going to revert back to pre-pandemic habits—certain behaviors are here to stay.

Post-COVID Beauty

The pandemic has shifted how consumers approach beauty care and how they purchase their go-to products.

[interview] MDSun is Making Its Mark in China

The California-based skin care line has appealed to Chinese consumers with its luxury products.

Consumers want sun care products that are clean, sustainable and mineral-based.

Insider Insights: 5 Sun Care Ingredient and Packaging Trends

Consumers have directed their attention to sun care products that are clean, sustainable and mineral-based.

Everyday sun care offers an increasing range of product formats and ingredient technologies.

Sun Care Innovation 2021

From boosters to ingestibles, every-day defense is growing more sophisticated.

Sustainable self-care with a growing array of benefits defines skin care in 2021; photo by Anna Shvets from Pexels.

Skin Care: Face & Body 2021

Emerging from the pandemic, the rules are changing.

A quick tutorial video using your products can motivate customers to purchase.

Optimizing E-commerce for the New Normal

How to design your brand’s website for better conversion.

Prestige fragrance sets featuring scented candles posted U.S. sales of $1.6 million in 2020, representing 62% year-over-year growth, per NPD.

Fragrance & Well-being in the New Normal

Stress relief is driving a scent-centric wellness trend, and savvy suppliers are on board.

Rather than focusing on the mix-ups of other brands and the plethora of misinformation available to the public, sun care brands should focus on assuaging customer concerns by speaking clearly and coherently to their testing policy.

4 Sun Care Differentiation Strategies

Proper testing, communication and added benefits can keep you on the right side of regulations, build consumer trust and generate excitement.

We live in a fast-paced, ever-changing world, with new rules driven by social media

How to Become a Culture-Focused Beauty Brand

How Fenty, SK-II, Glossier and others elevated their presence through authenticity.

It's important to have a deep understanding of local mindsets, tastes and skin tones.

Excerpt: Courting Chinese Consumers Through Color, Storytelling & Packaging

More and more beauty brands are taking a dive into the Chinese market.

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WWP Beauty Launches New Turnkey Innovation

WWP Beauty is launching a new wave of turnkey innovation with two new collections; BlueLight, a protective and preventative digital detox collection and TwiLight, an at-home evening beauty ritual.

Non-native brands need a strategy to break into the Chinese market.

China Cross-border Beauty Commerce: a Primer

Brands that want to expand into beauty markets such as China need to have a different approach to success.

More than 2 million entrepreneurs use Amazon to sell their products.

4 Common Amazon Seller Mistakes to Avoid

In order to be successful selling products on Amazon, brand owners must carefully consider a plan of action to effectively reach customers.

Merchandise financial planning is the starting point for the retail planning process.

Cosmetic Retail Planning in the New Normal

Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.

Skin care continues to be a focus of innovation with an emphasis on natural ingredients.

Forward Thinking: Clean Beauty in the Time of COVID-19

Natural skin care products to address COVID-induced concerns like maskne, blue light protection and hand care.

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