Search Global Cosmetic Industry

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Type: News
Section: Consumers & Markets
Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Jun 12th, 2025
Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Mar 25th, 2025
beautiful brunette berries on fingers smiling tasting
6 Trends in Beauty: Rouge Decorté Lipstick, 'Unrecognizable' Makeup, Berry Beauty, Numbuzin Panthenol Skin Serum, Etc.
Cosmetics & Toiletries' Consumer Pulse report on the socials uncovers emerging searches and tags related to cosmetics. Here, we expand on those themes. This edition includes: Rouge Decorté Cream Lipstick, berry beauty, Numbuzin and panthenol skin serum...
Jan 24th, 2025
Queries for mature skin makeup over the most recent 12-month September-September period revealed “medium volume,” per Spate. Notably, Laura Geller was one of only two brands to dominate these searches. Its eponymous founder (pictured here) will share her legacy of knowledge about Gen X's beauty journey during Beauty Accelerate 2025.
Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)
Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.
Jan 23rd, 2025
Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
Nov 18th, 2024
The viral Prada Balm lip balm featured in Sabrina Carpenter’s 'Please Please Please' music video changes color based on the pH of user's lips and is infused with Bifidus and jojoba oil. *depiction only shown
7 Trends in Cosmetics: Simple Booie Beauty, Prada Bifidus Color-change Lip Balm, Ginseng Cleanser
Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Booie Beauty, Makeup Forever brown lip liner, ginseng cleansing oil, crackle nail polish, Prada Beauty Bifidus lip balm and more. Read on.
Jul 19th, 2024
According to Spate's TikTok hashtag tracker, the tag #hotgirlperfume is up almost 10 million percent, week over week.
3 Top Trends in Beauty: Dundas Makeup, Bacne Spray and #HotGirlPerfume
Our weekly Consumer Pulse report on the socials uncovers insights in searches and tags related to cosmetics. Three top trends this week include: Dundas makeup, bacne spray and #hotgirlperfume, among others. Following, we dug a little deeper.
May 22nd, 2024
Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.
Q1 2024 US Beauty Sales Stabilize, but Still Growing
Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.
May 7th, 2024
Searches on 'Makeup by Mario MoistureGlow Plumping Lip Serum' are up 1,550% this week, per Google Trends.
Trending: Makeup by Mario Lip Plumper, Suede Lips, Pink Concealer, Vegan/Halal and More
Our Consumer Pulse report uncovers trends in consumer searches related to beauty. Now trending: Makeup by Mario lip plumper, Gucci Westman suede lips, Easter makeup, Brooke Monk, vegan/halal IBA Cosmetics, kojic acid face wash, pink/brow concealers, etc.
Apr 3rd, 2024
Spate's hashtag tracker reports TikTok views on #bixyplastia are up more than 22,300%, week over week. This treatment can be considered a modified version of keratin straightening, where Botox meets keratin. To hear more from Spate, join us for Beauty Accelerate this March 6 and 7 in L.A.!
Trending: Alicia Keys, #Bixyplastia, No Rules Makeup Stick, Glycolipid Cleanser and More
Our weekly "Consumer Pulse" report on the socials reveals trends in cosmetic searches. Hot topics now are: Alicia Keys and Keys Soulcare, No Rules Makeup Stick, Pamela Anderson and Sonsie, glycolipid cream cleanser, The Ordinary, #bixyplastia and more.
Feb 14th, 2024
Victoria Fu, AKA @chemistconfessions; Allison Turquoise (Kent-Gunn), AKA @allisonturquoise; and Christina Basias, Ph.D., and Alexis Androulakis, AKA The Lipstick Lesbians.
NEW EXPERT ALERT Lipstick Lesbians Join Product Design in the Age of Beauty Influencers
Social media is setting trends and beauty standards (for good and ill), signaling shifts in consumer sentiment, shaping marketing strategies, and even inspiring beauty product innovation.
Feb 8th, 2024
Per Spate, #spacemakeup is up ~6,300% week over week and relates to space-inspired makeup, with bold purples, blues, rainbow, glitter, chrome, etc., to add dimension. Hear more from Spate at Beauty Accelerate! (www.beautyaccelerate.com)
Trending: Milk Makeup Jelly Blush, Sugar Cosmetics, Rice Serum and Space Makeup
Our regular "Consumer Pulse" report on the socials reveals trends in cosmetic searches. Top topics this week are: Milk Makeup jelly blush/tint, Morphe Makeup Talk eye/lip liner, Sugar Cosmetics valuation, rice serum, #spacemakeup, #lazylipstick and more.
Jan 31st, 2024
Allured magazine highlighted several makeup looks that should 'be on your radar' in 2024, including doll-like blush on the apples of the cheeks.
Trending: 8 Makeup Looks for 2024, Kylie Cosmetics, Azelaic Acid Serum and More
Our weekly "Consumer Pulse" video on the socials uncovers growing cosmetic-related searches across the web. Now trending are: Kylie and IT Cosmetics, azelaic acid serum, aesthetic makeup, red wig, forehead reduction and eight 2024 makeup predictions.
Jan 3rd, 2024
Videos on 'plump primer' have reached some 2.7 billion views on TikTok.
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Dec 7th, 2023
When you put all your eggs in one basket, it’s easy to get let down. When one vendor runs out of a product or ingredient, you should be prepared to turn to another vendor to supply that product or ingredient on time.
3 Ways to Manage ‘Lipstick Effect’ Supply Chain Woes
With 82% of supply chain leaders expecting global supply chain challenges to worsen or stay the same over the next six to 12 months, you must be prepared.
May 1st, 2023
Q1 2023 U.S. prestige beauty sales grew 16% year-over-year, totaling $6.6 billion, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated $7.0 billion in the same period, representing growth of 10% versus the same period of 2022. Category-by-category Q1 growth trends are pictured in the graph at left.
Q1 2023 US Beauty Sales Driven by Lips, Prestige Fragrance, Clinical Skin Care & More
“Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana.
Apr 25th, 2023
Topping the list of Google searches with a significant 'breakout' boost in interest was the phrase 'organic raw materials for cosmetics manufacturer.”
Trending: Organic Ingredients, SC Kozmetik, Daiso and Rihanna Makeup
This week's look at Google search trends uncovered consumer interest in organic ingredients, support for earthquake survivors, one Japanese beauty company and superstar-inspired cosmetics. Read on to learn more.
Feb 16th, 2023
Hailey Bieber is responsible for popularizing several makeup and beauty trends, including glazed donut skin and nails as well as brownie glazed lips.
Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration
Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.
Dec 7th, 2022
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