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3,023 Results
Section: Consumers & Markets
Consumers & Markets
Half of Black Americans Say Skin Care Falls Short
This opens a major opportunity for trusted brands to deliver expert-backed results targeted to underserved consumers.
Consumers & Markets
3 Pillars of Increasing Conversion with First-Time Buyers [Live/On-demand Brand Briefing]
Attendees will learn how to seamlessly integrate content and features related to each pillar across all of their brand's media platforms, including the unique size limitations of packaging.
Video
3 Ways Brands Can Capture All Consumers
These practical strategies for inclusive product development can yield significant benefits for brands.
Consumers & Markets
Jebbit Zero-party Data Reveals Shopper Makeup, Hair & Skin Care Needs
Eighty-three percent of consumers spend 5 minutes or less on their beauty routines, while just 2.5% spend 20 minutes or more.
Consumers & Markets
The 2023 Beauty Consumer Decoded
What they're buying, how much they're spending and what motivates them.
Skin Care
Matter of Fact Brings More Clinical Skin Care to Sephora
"We are so honored to officially be a part of the Sephora family and have the chance to share our work with their wonderful community!" said Paul Baek, formulator and founder of Matter of Fact.
Consumers & Markets
Spate: Top TikTok Skin Care Brands & Trends
Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.
Consumers & Markets
What Are Millennials' Top Beauty Regrets?
When it comes to past trends and beauty standards, there are definitely some regrets that millennials are sharing in this survey.
Consumers & Markets
Let's Compare US Prestige and Mass Beauty Sales: Q1 vs First-half 2023
“Beauty continues to be the darling of retail through the first half of 2023,” said Larissa Jensen, beauty industry advisor at Circana.
Consumers & Markets
Men Have Doubled Personal Care Product Usage & Formulas Are Getting Simpler: EWG x Morning Consult Report
Per the report, "the largest sources of ingredient exposures are body care, skin care and [color] cosmetics." It provides no direct evidence in its report of actual harm, however.
Consumers & Markets
Beauty’s Generative AI Marketing Revolution
While AI possesses advanced technical knowledge, it can never fully replicate the power of human imagination; here’s how brands can get the best of both worlds.
Consumers & Markets
What’s Trending? Sun Care, Skin Care & Color Cosmetics
Multi-beneficial and natural ingredients are at the forefront of these categories.
Consumers & Markets
10 Most Skin Care Obsessed States in US
The ranking was based on how frequently each state is searching for skin care products and search terms using Google Keyword Planner.
Consumers & Markets
How to Get Your Brand in the Movies
There are many ways to get your brand in a movie and make that positioning partnership, as well as grow your brand.
Consumers & Markets
10 Most Popular Vegan Beauty Brands
The most popular brands on Instagram and TikTok were based on followers, likes, views, comments, shares and overall engagement.
Consumers & Markets
The Spa Industry Has Become A Fusion of Natural And High Tech
The spa world is going through a mountain of changes from technological advancements to self-care improvements to redefined medicine to cleaner materials to inclusive sexual wellness to spiritual awakening and more.
Consumers & Markets
Cracking the Code on the Subscription Business
How Ipsy is standing out and keeping up as the subscription business landscape continues to evolve.
Consumers & Markets
Beauty Product Claims & the NAD: Why Substantiation Matters
Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
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