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Section: Ingredients > Launches & Claims
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Launches & Claims
Clean Beauty Decoded
The growing reality is consumers want brands and retailers to deliver products that are thoughtfully designed to have the least possible negative impact on human health, the environment and society—as they, the shopper, define it.
Launches & Claims
Future-forward Sustainable Beauty Ingredients: What's Next?
New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.
Skin Care
How Skin Care Can Escape Its Innovation Slump
The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.
Skin Care
What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?
A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.
Launches & Claims
'Clean' Beauty Swaps: New Ingredients & Headwinds
The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.
Regulatory
Beauty Ingredients with an Eco Edge
A recap of the ingredient offerings launched over the last year, in alphabetical order by supplier, that can help brands make more environmentally friendly claims.
Launches & Claims
The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)
“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”
Skin Care
Generational Skin Care: from Future-proofing to Rejuvenation
By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.
Regulatory
Launches at in-cosmetics 2013, New Research and Production, and More Beauty Ingredient News and Launches for Late April 2013
Catch up on the new launches from in-cosmetics 2013 in Paris, including new beauty ingredients from Croda, BASF, Dow, Evonik, Clariant and many, many more.
Regulatory
Controversial Ingredients: One Brand’s Perspective
A number of ingredients have been vilified, and ingredient myths have perpetuated. Scientific evidence suggests that some should be eliminated from formulations; the use of others, while safe according to the available scientific data, should be considered for commercial reasons related to consumer perception.
Launches & Claims
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
Launches & Claims
Beauty’s War on Senescence: Ingredient Trend Tracker
Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.
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