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Section: Brands & Products > News
From left: Michael Lastoria and Doug Jacob, co-founders, JWALK. Jacob will become chief creative director, Shiseido Americas.
Shiseido Has a New Creative Director
"Creative excellence is at the core of consumer communication and is key to building the value of our prestige brands."
Mar 7th, 2017
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How Beauty Brands Can Integrate Emerging Technology Into Marketing
Over a third of global consumers say they are often or always influenced by how digitally advanced/"smart" a product is when making their beauty purchases.
Mar 12th, 2019
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[updated] Pinterest to Roll Out New Inclusive Beauty Functionality
Global Cosmetic Industry spoke with Vikram Bhaskaran, beauty vertical strategy lead at Pinterest, about the new feature and what it means for the future of Pinterest's beauty category.
Apr 27th, 2018
L’Oréal is piloting a patch-like sensor called My Skin Track pH
4 Paths to Beauty Brand Personalization
Think about it: personalization has never really stopped being important to consumers.
Nov 19th, 2020
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How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Mar 11th, 2019
Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.
2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom
Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.
Aug 6th, 2024
From left: Sinan Tuna, CEO of Farmasi North America, and Farmasi's forthcoming facility in Doral, Florida.
[interview] Inside Farmasi’s U.S. Expansion
With sales booming amid the pandemic, this Istanbul-based direct-selling beauty company prepares for future growth.
Mar 15th, 2021
Avon is focused on the emotional component of design, retail and more as it prepares for the future of beauty.
[update] Avon, Emotions and the Future of Beauty
"[I]n the future, we’ll know not just what our customer is doing, and what she’s thinking…but how she’s feeling." Updated to include data and insights from a new Mintel report.
Jun 27th, 2018
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9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024
Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.
Apr 18th, 2024
Juni's lip care launch features an aluminum 'pebble' package.
Launch Roundup: Impact Naturals, Socati, Majenye and Beauty by Holition
Launches include virtual try-ons, lip care and more.
Aug 6th, 2021
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How Personalization Can Power Your Products
The key tools for personalization, how personalization is powering innovation and what’s next for personalization.
Mar 4th, 2020
Squared Circles' founders, from left: Osman Khan, Lukas Derksen and Alexander Gilkes.
Squared Circles (Freaks of Nature, Magic Molecule) Gains $40M in Funding to Launch 5 More Health & Wellness Brands
Squared Circles' platform is build around a "Conscious Maximalist" philosophy, built around a "new conscious consumer mindset shift shared by 46 million Americans."
May 30th, 2024
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Cherie Buziak and Jennifer Ritter Talk Cultural Beauty Trends and in-cosmetics North America
Cherie Buziak, founder of BeautyEdge LLC and Jennifer Ritter, founder of JSR&CO, shared their thoughts on the influence that culture has on product innovation, what trends are currently impacting the beauty and personal care market and how to stay on top of the next big trend.
Sep 29th, 2017
North America leads in revenue due to its demand for high-end and natural beauty products, with East Asia predicted to exhibit the fastest growth (6.9% CAGR), driven by China and South Korea's remarkable market performance.
Partnering for Growth: Key Insights into Beauty Manufacturing in 2025
According to a report from FactMR, the global cosmetic manufacturing market is expected to reach $878.88 billion by 2034, driven by demand for innovation, personalization and sustainability.
Feb 27th, 2025
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How Connected Consumers are Creating A New Beauty Industry
Connected consumers are taking full advantage of the digital revolution currently sweeping the beauty industry, and it's up to beauty brands to engage and build brand loyalty with these influential shoppers.
Oct 18th, 2017
Roughly 5% of Instagram comments in a given month are customer inquiries, usually asking about purchasing, products, feedback, animal testing or experience.
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
Jun 12th, 2018
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The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
Mar 4th, 2020
Bite Beauty opened a Lip Lab in Las Vegas in 2020, offering personalized experiences and products for consumers.
Personalized Beauty: What the Data Tells Us
Surfacing consumer needs in real time.
Nov 23rd, 2020
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