Search Global Cosmetic Industry: Page 11

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Type: Article

Section: Brands & Products > Color Cosmetics

Feeding Her Insatiable Appetite for Nail Polish

An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”

Ike Sukljian, president and founder of Zela International, and his wife and company namesake Zela Sukljian.

Illustrious and Colorful: Profile of Ike Sukljian

An appreciation of a leader with the insight and foresight to impact both a segment and an industry.

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Colors and Influencers for Fall/Winter 2014–2015

Find how what's hot—and why—for makeup and beauty color in fall/winter 2014–2015.

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Crossing Categories

As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

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Designed for Beauty

Anisa International showcases a major product expansion.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Artis makeup brushes, available from Taiki

The First Evolution of the Makeup Brush

A new collaboration between Taiki and Artis gives the beauty industry exceptional new makeup brush options.

Derek Harvey, co-CEO, Fusion Packaging

Q&A: Inside the Head of a Beauty Packaging CEO

Get the packaging angle on the beauty industry from Fusion Packaging's co-CEO Derek Harvey.

Avon and Korres Join Forces to Enter Latin America

Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.

Engaging Innovation in Beauty Packaging

Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Turbulence in Emerging Markets But Beauty Will Prevail

Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014

in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

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