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Section: Retail > Digital/E-commerce
Event Coverage
CEW Welcomes Andrea Jung
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Event Coverage
Live from New York: Fragrance Online Presence Expands
As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.
Consumers & Markets
India Quarterly: Mary Kay to Invest $20 Million in India
Brands are in the midst of active expansion and investment in India as the country’s markets evolve.
Digital/E-commerce
Building a Cult Brand in a Pandemic-stricken Influencer Economy
Key metrics that can help brands build meaningful relationships during a global crisis.
Brick and Mortar
[podcast] Survey: Beauty Shoppers’ Favorite Retailers and Brands
What she wants, where she buys, what she buys and why; Part 3 of a 4-part series.*
Digital/E-commerce
Belief in a Mission: Avon Marks 125 Years
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Digital/E-commerce
Beauty’s Offline Future
Brick and mortar retail isn’t dead; it’s evolving.
Digital/E-commerce
Building a Beauty Brand Online
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.
News
3 Tips for Smart Navigation in Beauty Social Media Outreach
Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.
Consumers & Markets
Central Asia: Cosmetics, Culture and Politics
Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Brick and Mortar
New Perspectives in Beauty Retailing
Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.
Brick and Mortar
8 Beauty Retail Predictions Post-coronavirus
The pandemic’s lasting impact on stores and shoppers.
Color Cosmetics
New Ways to Buy at the Beauty Counter and Beyond
New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.
Digital/E-commerce
Making the Brand/Consumer Connection (and sale) Online
According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Digital/E-commerce
Digital Commerce: Infinite Commerce
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
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