Search Global Cosmetic Industry: Page 7

117 Results

Section: Retail > Digital/E-commerce

Getting the Most from Your Sampling Subscription Partnership

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

Herich4251

[podcast] Survey: Beauty Shoppers’ Favorite Retailers and Brands

What she wants, where she buys, what she buys and why; Part 3 of a 4-part series.*

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Polla4252

Optimizing Your Distribution Strategy in Fast-changing Times

How to determine the best way to get your brand in the consumer’s hands.

New Ways to Buy at the Beauty Counter and Beyond

New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.

Making the Brand/Consumer Connection (and sale) Online

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

RedFace4251

The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

Engaging the New Beauty Consumer

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

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