Search Global Cosmetic Industry: Page 11

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Type: Article
Laura Donna, Owner/Founder, LauraDonna.com
Profile: Creating Scent Connections
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 27th, 2009
Case Study: Tru Blooms Chicago First Harvest
Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.
Oct 18th, 2013
From left, Maria Ianni, senior fragrance category specialist, NPD Beauty; Rochelle Bloom, president, The Fragrance Foundation; Rachel Herz, professor and author, Brown University, at The Fragrance Foundation’s Think Tank presentation Odor Preferences: Developing Fragrances for the Global Market.
Odor Preferences Focus on Think Tank
Odor Preferences Focus on Think Tank The Fragrance Foundation held its first Think Tank presentation of the year in March. The event, Odor Preferences: Developing Fragrances for the Global Market, was held...
Aug 8th, 2008
This mood board of scenes, shapes, textures and colors from The Color Association of the United States' Beauty Forecaset Spring/Summer 2013 that served as the inspiration for drom perfumer Kevin Verspoor's Oasis fragrance.
The Scent of Color: drom Collaborates with the Color Association
Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States
Sep 23rd, 2011
Firmenich perfumers Annie Buzantian and Harry Frémont.
From the Note a Symphony is Born
Two perfumers reveal a favorite fragrance note, and discuss how finding balance in materials gives fragrances a soul.
Feb 2nd, 2010
CEW UK 2011 Beauty Awards
Twenty-four brands take home CEW UK awards; Chanel’s Bleu de Chanel men's fragrance takes home both U.K. and U.S. CEW awards.
May 31st, 2011
Scent Sleuth: When is a Rose Not a Rose?
Florals direct from nature have been a staple in scents, but new twists and notes on these florals broaden the spectrum of fragrance and find success on shelves.
Aug 6th, 2008
Sensorium Delights at Firmenich
Firmenich invited press to its New York City offices to participate in Sensorium, a concept introduced by Firmenich to “reconnect the consumer to the dream” of fragrance, and to reflect and stimulate thinking about fragrance and flavors in different ways...
Aug 8th, 2008
Universal Scent Appeal
Fragrance is not inherently masculine or feminine, and finding the notes that appeal to both men and women is a key to a cross-gender winner.
Nov 25th, 2013
Scent Sleuth: Fragrant Translations
Fragrance provides a sensual lift and mood elevation for bath and body products, and personal care products, as a whole, are taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry.
Aug 8th, 2008
Selling and Marketing Scents
On April 12, The Fragrance Foundation presented a panel discussion at New York’s Museum of Television and Radio. Selling Scents II: Non-traditional Ways to Sell and Market Fragrancewas the second in a series...
Aug 8th, 2008
Chemical Reaction: Learning to Smell
Familiarity is essential to acceptance in fragrance creation. Understanding both fragrance perception and consumer reaction may allow the difficulty of being innovative to be overcome.
Jul 28th, 2008
Technology’s Bad Rap?
Part of the considerable fun we have around here at GCI magazine is getting a handle on the latest capabilities in ingredients, packaging, fragrance creation and so much more.
Aug 26th, 2008
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Enhancing Emotional Consumer Connections
Even the smallest packaging elements can help tell a beauty brand's story and perpetuate an emotional consumer connection, even down to the spray for a fragrance brand.
Dec 5th, 2012
Making a Splash on the Shelf
A strong collaboration on packaging for sunscreen products with fragrance found perfume bottle-inspired shapes and colors matching each scent to be a success.
Mar 25th, 2014
The End Justifies the Means
Meeting consumer demand for a greener secondary fragrance package requires involving the entire supply chain in a commitment toward sustainability.
Aug 6th, 2008
The Spirit of the Brand
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.
Aug 28th, 2008
Ulta Beauty opened its first multilevel store on State Street in downtown Chicago with a celebration on October 15, 2008, that featured street performers who entertained the long line of customers outside, awaiting the grand opening.
Ulta Beauty Rises Above U.S. Economic Hardship
The salon, cosmetics and fragrance retailer opens its 301st store by expanding with the first Ulta multilevel prototype in downtown Chicago.
Oct 16th, 2008
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