https://www.gcimagazine.com/brands-products/hair-care/news/22969684/laura-geller-beauty-expands-into-hair-touchup-category-with-amazon-prime-day-launch-of-root-touch-upGlobal Cosmetic Industryen2026-06-26T14:53:48.000ZLaura Geller Beauty Expands Into Hair Touch-Up Category With Amazon Prime Day Launch of Root Touch Uphttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/06/laura-geller-beauty-concealing-cream.hu0meLg8FY.jpg?auto=format%252Ccompress&q=70The product debuts exclusively on Amazon during June Prime Day, offered at a 30% promotional discount in five shades, marking a strategic move to capture high-intent beauty shoppers through a major e-commerce event.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/06/laura-geller-beauty-amazon-prime-day-campaign.n12BOUB1zs.jpg?auto=format%252Ccompress&q=70The launch is supported by a campaign featuring actress Didi Conn, who revisits her Grease era persona in a reimagined “Beauty Service Announcement” that promotes simplified, at-home upkeep routines over frequent salon visits.