https://www.gcimagazine.com/brands-products/ingestibles-supplements/news/22972259/cymbiotikas-breakout-year-gets-a-celebritybacked-boostGlobal Cosmetic Industryen2026-08-12T13:41:55.000ZCymbiotika’s Breakout Year Gets a Celebrity-Backed Boosthttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/ae-2.I0b6Q8JQLq.jpg?auto=format%252Ccompress&q=70Earle’s investment therefore lands as more than another celebrity endorsement. Cymbiotika already has a cap table populated by cultural figures including Kendall Jenner, Hailey Bieber, David Grutman, Zac Efron, The Weeknd, Steve Aoki, Peggy Gou and the Jonas Brothers; adding Earle reinforces a model in which influential consumers are moving from endorsers to investors, collaborators and potential product-development partners.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cymbiotika-gary-brecka-headshot.QraMFRohTU.jpg?auto=format%252Ccompress&q=70In April, the company partnered with human biologist and performance optimization personality Gary Brecka and The Ultimate Human, combining Brecka’s protocol-driven approach with Cymbiotika’s liposomal delivery technology.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cymbiotika-durana-elmi-photo.IMEchGhtcT.jpg?auto=format%252Ccompress&q=70In June, the company made another telling organizational move, expanding co-founder Durana Elmi’s role to chief creative officer and chief experiential officer.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cym-durana-ulta-launch.hs8xZeEYD5.jpg?auto=format%252Ccompress&q=70The brand's Ulta partnership, announced earlier this year, put Cymbiotika directly into beauty retail rather than traditional supplement channels, with a lineup spanning NAD+, glutathione, vitamin C and magnesium targeting healthy aging, radiance, collagen support, sleep and recovery.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/img-7343.lHXFzPEftA.jpg?auto=format%252Ccompress&q=70Cymbiotika is capping a transformational 2026 (so far) with a high-profile new investor: entrepreneur and social media personality Alix Earle, who has taken a personal stake in the science-backed wellness brand after years of using its supplements.https://www.gcimagazine.com/brands-products/skin-care/news/22972163/mikayla-nogueiras-pov-beauty-takes-its-skinprep-revolution-to-sephoraGlobal Cosmetic Industryen2026-08-11T13:29:10.000ZMikayla Nogueira’s POV Beauty Takes Its Skin-Prep Revolution to Sephorahttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/pov-beauty-skin-prep-group.m8khxsvBiK.jpg?auto=format%252Ccompress&q=70“POV Beauty is redefining an emerging category at the intersection of skin care and makeup—and Sephora is proud to partner in bringing it to our clients across North America,” said Carolyn Bojanowski, EVP, merchandising at Sephora US. “With its high-performance, barrier-first formulas and unique approach to ‘skin care-prep’ before makeup, POV Beauty fills a meaningful whitespace in our assortment and reflects Sephora's longstanding commitment to offering brands that are shaping the future of beauty.”