<?xml version="1.0" encoding="utf-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-news/0.9 http://www.google.com/schemas/sitemap-news/0.9/sitemap-news.xsd"><url><loc>https://www.gcimagazine.com/brands-products/bath-body/news/22972419/lorne-lucree-is-giving-the-allergy-aisle-a-beauty-makeover</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-14T13:58:33.000Z</news:publication_date><news:title>Lorne Lucree Is Giving the Allergy Aisle a Beauty Makeover</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/screenshot-2026-03-24-at-44523-pm.VM2ULzDZgQ.png?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>While every demographic experiences allergies, Wizard Wellness&amp;apos; sweet spot is women aged 18 to 34. The brand is reaching these shoppers by projecting a brand identity of &amp;quot;joyful optimism&amp;quot; via social-first platforms like TikTok and by projecting an aspirational &amp;quot;halo effect&amp;quot; that will appeal to a broader, older audience.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/image-2.4vgLS4opxj.png?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>“Beauty taught us that people will not use something twice if it doesn’t feel good,” Lucree has said. “The nose has never been held to that standard.”</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/image-1.JeRFsIy7rM.png?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Speaking with &amp;lt;i&amp;gt;Global Cosmetic Industry&amp;lt;/i&amp;gt;, Lucree emphasized the necessity of a retail presence, noting that approximately 84% of allergy products are purchased in-store due to the urgent, need-based nature of the condition.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/unnamed-4.AWx1MPTejr.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Walmart is evolving into a comprehensive wellness destination that appeals to consumers who are seeking wellness solutions, not just bargains.</image:caption></image:image></url><url><loc>https://www.gcimagazine.com/brands-products/color-cosmetics/news/22972433/este-lauder-wants-to-rewrite-the-science-of-shade-matching</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-14T13:49:06.000Z</news:publication_date><news:title>Estée Lauder Wants to Rewrite the Science of Shade Matching</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/foundation-concealer-university-leads-2.k3sigNbVyg.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Human perception is influenced by factors that conventional instrumental color measurement may not fully capture.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/dr-xiao.virT1L2Y01.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Kaida Xiao, Ph.D., Professor of Color and Imaging Science at the University of Leeds, holds a color chart.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/foundation-concealer-university-leads2.zLQEsrOqu9.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Beauty has made enormous progress in expanding foundation and concealer shade ranges, but simply increasing the number of shades does not necessarily solve the underlying problem of matching.</image:caption></image:image></url><url><loc>https://www.gcimagazine.com/brands-products/hair-care/news/22972431/living-proof-takes-dry-shampoo-out-of-the-aerosol-era</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-14T13:38:47.000Z</news:publication_date><news:title>Living Proof Takes Dry Shampoo Out of the Aerosol Era</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/living-proof-debuts-sheer-clean-dry-shampoo-mist.fEMg7It9IS.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The micellar-powered mist uses a patent-pending Micellar Bi-phase Cleansing System designed to loosen and absorb oil while delivering what Living Proof describes as a 100% invisible finish and weightless feel.</image:caption></image:image></url><url><loc>https://www.gcimagazine.com/ingredients/sun-care/news/22972403/nanomox-disrupts-the-zinc-oxide-playbook-for-mineral-sunscreen</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-13T20:55:16.000Z</news:publication_date><news:title>Nanomox Disrupts the Zinc Oxide Playbook for Mineral Sunscreen</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/20260722-panji-kaonga-incubator-1604.dwDvgUqGzi.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Nanomox says the results demonstrate the potential for its engineered particle design to deliver higher UV protection while maintaining enhanced transparency. The company is continuing to optimize the material for both performance and cost competitiveness.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/20260722-panji-kaonga-incubator-1525.9saFPY1AEl.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The company was founded in 2020 as an Imperial spinout based on research by CEO Francisco Malaret, Ph.D. (pictured); its new facility is designed to support both commercial manufacturing and continued R&amp;amp;D.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/20260722-panji-kaonga-incubator-1631.lGi0gqBRsX.jpg?auto=format%252Ccompress&amp;q=70</image:loc></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/20260722-panji-kaonga-incubator-1645.sm9R5eq9Ip.jpg?auto=format%252Ccompress&amp;q=70</image:loc></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/20260722-panji-kaonga-incubator-1534.57BsojaRDX.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Nanomox Ltd. has introduced a cosmetic-grade zinc oxide designed to address two persistent challenges in mineral sunscreen: visible whitening and energy-intensive production.</image:caption></image:image></url><url><loc>https://www.gcimagazine.com/ingredients/skin-care/news/22972408/basf-brings-epigenetic-science-to-floral-skin-care-actives</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-13T19:53:34.000Z</news:publication_date><news:title>BASF Brings Epigenetic Science to Floral Skin Care Actives</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/adobestock-218221586.ZjM38x4Pyg.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Floragenist Rose is positioned around the growing skin radiance and glass/diamond skin conversation.</image:caption></image:image></url><url><loc>https://www.gcimagazine.com/brands-products/ingestibles-supplements/news/22972356/kim-kardashian-joins-broc-shot-to-bring-skin-health-into-the-supplement-aisle</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-13T14:43:37.000Z</news:publication_date><news:title>Kim Kardashian Joins Broc Shot to Bring Skin Health Into the Supplement Aisle</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/broc-shot-kim-kardashian-headshot.4MPpSZltEZ.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Kardashian&amp;apos;s involvement also underscores the growing appeal of the “inside-out” skin-health narrative: consumers are increasingly being encouraged to think about the connections among skin, gut health, inflammation, nutrition and overall wellness.</image:caption></image:image><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/broc-shot-capsule-lifestyle.F11Lo6P33l.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Broc Shot&amp;apos;s recognition by the National Psoriasis Foundation&amp;apos;s Seal of Recognition program gives the brand an additional credibility signal: the beauty-from-within category is becoming more about targeted, measurable skin outcomes.</image:caption></image:image></url></urlset>