https://www.gcimagazine.com/brands-products/news/22969888/behind-axes-strategic-return-to-fine-fragrance-with-a-fifa-world-cup-2026-partnershipGlobal Cosmetic Industryen2026-07-02T17:10:02.000ZBehind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnershiphttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/img-3251-lyrt06cc-20260612081706.mnNQZfkwEI.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-0140-rwwpoilu-20260614021603.kV5WyatgwV.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/img-3251-lyrt06cc-20260612081706.OllNmkoOqA.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/img-3337-ntszjphq-20260612081437.UKNIPiPpiV.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9339-6000x4000-e159a59.oujT4pbnft.jpg?auto=format%252Ccompress&q=70Author Emmanuel Henderson sampling Axe's latest scents.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9147-2y1mqmay-20260613061549.V8hBesODEV.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9662-6000x4000-e159a59.JwrLLH7AtO.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-0153-dixzregt-20260614021559.Yl8cxEqPRN.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-8845-4evaqgd9-20260612083348.R7APUu0ImG.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-0199-thfuhubm-20260614022421.MIy0FvIX9V.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-8518-oz7t8hxu-20260612083513.bD81y27CUI.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9887-6000x4000-e159a59.iII1N69907.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9179-6000x4000-e159a59.F9erOcCIoc.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/ad1-9547-6000x4000-e159a59.QLxEbyx3Sc.jpg?auto=format%252Ccompress&q=70https://www.gcimagazine.com/brands-products/fragrance-home/news/22969847/studio-rose-fragrance-scent-wardrobe-for-every-momentGlobal Cosmetic Industryen2026-07-01T20:10:21.000ZHow Julia Rose Siegler Built a Fragrance Brand Around Life's Momentshttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/b8af0478-3856-42c0-8f41-e3c28b19c3d9.YxwNdyTcoc.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/2ad128df-137e-47e7-8d4f-6828b9df10b0.16oAZSa02L.png?auto=format%252Ccompress&q=70"Everything I learned across companies like Estée Lauder, dsm-firmenich, Aerin, Dr. Dennis Gross Skincare, and Westman Atelier tells me that great brands begin with uncompromising craftsmanship, not marketing," says Siegler. "Working with Andrew Everett reinforces that—every fragrance has to stand on its own from a perfumery standpoint."https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/81ef910d-7ad8-4124-b65c-b033ae506679.k1WHSNHfMl.jpg?auto=format%252Ccompress&q=70Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through "rose-colored glasses."https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/studio-rose-logo-jun2.RHYOpZSXgp.png?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/935838b6-a003-45ab-b3e1-9f72769b8d42.NQGpKg1jmu.jpg?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/15ml-pilatesprincess.c8h2GiFCV6.png?auto=format%252Ccompress&q=70Rather than positioning fragrance as a single signature scent, the launch collection presents a wardrobe of four perfumes—Sincerely, Rose, Satin Slip, Pilates Princess and Walk Me Home—each designed to accompany a different mood, occasion or moment.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/82592eb8-a569-4b7c-97db-bfa6bd57ee21-3.IdpUiyDmeF.png?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/founder.kggXAIYHrt.jpg?auto=format%252Ccompress&q=70After studying beauty and cosmetics at NYU's Gallatin School and gaining experience at companies and brands including Estée Lauder and Aerin, Firmenich, Westman Atelier, and Dr. Dennis Gross, Julia Rose Siegler (pictured) is making her entrepreneurial debut with Studio Rose.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/2900b01c-6542-4ba6-9e6f-db8ad862a831-2.QeaHAm6161.png?auto=format%252Ccompress&q=70"Most people don’t wake up thinking “today I want a floral”—they think about where they’re going and how they want to feel," says Siegler. "So I’ve mapped four moments in my ideal day: a workout class, the everyday in between, a first date, and a night out. Each fragrance complements the energy of one of those rituals."https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/15ml-walkmehome.8muRhKqg2h.png?auto=format%252Ccompress&q=70"Rather than naming scents after abstract notes, I want each one to instantly evoke a feeling our customer recognizes from her own life—the names act almost like memories," says Siegler. "The packaging follows the same logic. My generation values thoughtful design, so I want bottles you’d proudly display on your nightstand and reach for as naturally as a favorite accessory."https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/50ml-sincerelyrose.IbtYf5HN8N.png?auto=format%252Ccompress&q=70https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/sr-17.lsYgmmF9em.png?auto=format%252Ccompress&q=70