https://www.gcimagazine.com/brands-products/color-cosmetics/news/22971430/buff-beauty-bets-the-future-of-nails-is-bareGlobal Cosmetic Industryen2026-07-29T13:46:11.000ZBuff Beauty Bets the Future of Nails Is Barehttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/buff-beauty-launch.QKPDCGm0tk.jpg?auto=format%252Ccompress&q=70The launch also underscores a broader shift in consumer behavior. As minimalist beauty continues to gain momentum and consumers seek lower-maintenance alternatives to frequent salon appointments, Buff is betting that healthy natural nails can become a beauty statement in their own right rather than simply the stage beneath polish.https://www.gcimagazine.com/brands-products/skin-care/news/22971426/esw-beauty-taps-katie-fang-aliya-rachinski-as-first-creator-equity-partnersGlobal Cosmetic Industryen2026-07-29T13:39:50.000ZESW Beauty Taps Katie Fang, Aliya Rachinski as First Creator Equity Partnershttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/elina-sofia-wang-2026.TabjkW94zx.jpg?auto=format%252Ccompress&q=70Founded in 2019 by Elina Sofia Wang, ESW Beauty says the creator ownership model reflects its vision of building long-term brand growth through authentic collaboration.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/dsc2295.QWSsGX3wHM.jpg?auto=format%252Ccompress&q=70"I've always been intentional about the brands I work with because my community trusts me to recommend products I genuinely believe in," said Fang.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/dsc9874.Vvg30J0dxl.jpg?auto=format%252Ccompress&q=70“Partnering with ESW was an easy decision because our values align so well," said Rachinski.https://www.gcimagazine.com/brands-products/news/news/22971425/pg-beauty-outperforms-as-grooming-slows-in-mixed-q4-fy2026-resultsGlobal Cosmetic Industryen2026-07-29T13:26:51.000ZP&G Beauty Outperforms as Grooming Slows in Mixed Q4, FY2026 Resultshttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/07/adobestock-823428812-editorial-use-only.iZ2ceCiNsp.jpg?auto=format%252Ccompress&q=70Beauty remained the company's strongest personal care category. Quarterly beauty sales increased 6% to $3.98 billion, driven by 3% organic sales growth, supported by higher volume and favorable pricing.