<?xml version="1.0" encoding="utf-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-news/0.9 http://www.google.com/schemas/sitemap-news/0.9/sitemap-news.xsd"><url><loc>https://www.gcimagazine.com/brands-products/hair-care/news/22972882/climateadaptive-hair-care-brand-the-potion-studio-announces-retail-expansion-into-ulta-beauty</loc><news:news><news:publication><news:name>Global Cosmetic Industry</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-24T20:06:27.000Z</news:publication_date><news:title>Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty</news:title></news:news><image:image><image:loc>https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/the-potion-studio-x-ulta-beauty-3.f6Alw6i8zK.jpg?auto=format%252Ccompress&amp;q=70</image:loc></image:image></url></urlset>