https://www.gcimagazine.com/brands-products/ingestibles-supplements/news/22972356/kim-kardashian-joins-broc-shot-to-bring-skin-health-into-the-supplement-aisleGlobal Cosmetic Industryen2026-08-13T14:43:37.000ZKim Kardashian Joins Broc Shot to Bring Skin Health Into the Supplement Aislehttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/broc-shot-kim-kardashian-headshot.4MPpSZltEZ.jpg?auto=format%252Ccompress&q=70Kardashian's involvement also underscores the growing appeal of the “inside-out” skin-health narrative: consumers are increasingly being encouraged to think about the connections among skin, gut health, inflammation, nutrition and overall wellness.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/broc-shot-capsule-lifestyle.F11Lo6P33l.jpg?auto=format%252Ccompress&q=70Broc Shot's recognition by the National Psoriasis Foundation's Seal of Recognition program gives the brand an additional credibility signal: the beauty-from-within category is becoming more about targeted, measurable skin outcomes.https://www.gcimagazine.com/brands-products/ingestibles-supplements/news/22972259/cymbiotikas-breakout-year-gets-a-celebritybacked-boostGlobal Cosmetic Industryen2026-08-12T13:41:55.000ZCymbiotika’s Breakout Year Gets a Celebrity-Backed Boosthttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/ae-2.I0b6Q8JQLq.jpg?auto=format%252Ccompress&q=70Earle’s investment therefore lands as more than another celebrity endorsement. Cymbiotika already has a cap table populated by cultural figures including Kendall Jenner, Hailey Bieber, David Grutman, Zac Efron, The Weeknd, Steve Aoki, Peggy Gou and the Jonas Brothers; adding Earle reinforces a model in which influential consumers are moving from endorsers to investors, collaborators and potential product-development partners.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cymbiotika-gary-brecka-headshot.QraMFRohTU.jpg?auto=format%252Ccompress&q=70In April, the company partnered with human biologist and performance optimization personality Gary Brecka and The Ultimate Human, combining Brecka’s protocol-driven approach with Cymbiotika’s liposomal delivery technology.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cymbiotika-durana-elmi-photo.IMEchGhtcT.jpg?auto=format%252Ccompress&q=70In June, the company made another telling organizational move, expanding co-founder Durana Elmi’s role to chief creative officer and chief experiential officer.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/cym-durana-ulta-launch.hs8xZeEYD5.jpg?auto=format%252Ccompress&q=70The brand's Ulta partnership, announced earlier this year, put Cymbiotika directly into beauty retail rather than traditional supplement channels, with a lineup spanning NAD+, glutathione, vitamin C and magnesium targeting healthy aging, radiance, collagen support, sleep and recovery.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/img-7343.lHXFzPEftA.jpg?auto=format%252Ccompress&q=70Cymbiotika is capping a transformational 2026 (so far) with a high-profile new investor: entrepreneur and social media personality Alix Earle, who has taken a personal stake in the science-backed wellness brand after years of using its supplements.