https://www.gcimagazine.com/brands-products/bath-body/news/22972419/lorne-lucree-is-giving-the-allergy-aisle-a-beauty-makeoverGlobal Cosmetic Industryen2026-08-14T13:58:33.000ZLorne Lucree Is Giving the Allergy Aisle a Beauty Makeoverhttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/screenshot-2026-03-24-at-44523-pm.VM2ULzDZgQ.png?auto=format%252Ccompress&q=70While every demographic experiences allergies, Wizard Wellness' sweet spot is women aged 18 to 34. The brand is reaching these shoppers by projecting a brand identity of "joyful optimism" via social-first platforms like TikTok and by projecting an aspirational "halo effect" that will appeal to a broader, older audience.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/image-2.4vgLS4opxj.png?auto=format%252Ccompress&q=70“Beauty taught us that people will not use something twice if it doesn’t feel good,” Lucree has said. “The nose has never been held to that standard.”https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/image-1.JeRFsIy7rM.png?auto=format%252Ccompress&q=70Speaking with <i>Global Cosmetic Industry</i>, Lucree emphasized the necessity of a retail presence, noting that approximately 84% of allergy products are purchased in-store due to the urgent, need-based nature of the condition.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/unnamed-4.AWx1MPTejr.jpg?auto=format%252Ccompress&q=70Walmart is evolving into a comprehensive wellness destination that appeals to consumers who are seeking wellness solutions, not just bargains.https://www.gcimagazine.com/brands-products/color-cosmetics/news/22972433/este-lauder-wants-to-rewrite-the-science-of-shade-matchingGlobal Cosmetic Industryen2026-08-14T13:49:06.000ZEstée Lauder Wants to Rewrite the Science of Shade Matchinghttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/foundation-concealer-university-leads-2.k3sigNbVyg.jpg?auto=format%252Ccompress&q=70Human perception is influenced by factors that conventional instrumental color measurement may not fully capture.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/dr-xiao.virT1L2Y01.jpg?auto=format%252Ccompress&q=70Kaida Xiao, Ph.D., Professor of Color and Imaging Science at the University of Leeds, holds a color chart.https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/foundation-concealer-university-leads2.zLQEsrOqu9.jpg?auto=format%252Ccompress&q=70Beauty has made enormous progress in expanding foundation and concealer shade ranges, but simply increasing the number of shades does not necessarily solve the underlying problem of matching.https://www.gcimagazine.com/brands-products/hair-care/news/22972431/living-proof-takes-dry-shampoo-out-of-the-aerosol-eraGlobal Cosmetic Industryen2026-08-14T13:38:47.000ZLiving Proof Takes Dry Shampoo Out of the Aerosol Erahttps://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2026/08/living-proof-debuts-sheer-clean-dry-shampoo-mist.fEMg7It9IS.jpg?auto=format%252Ccompress&q=70The micellar-powered mist uses a patent-pending Micellar Bi-phase Cleansing System designed to loosen and absorb oil while delivering what Living Proof describes as a 100% invisible finish and weightless feel.