La Roche-Posay has become the official sunscreen partner of the Miami Open presented by Itaú, to be held March 17-31, 2024. The sponsorship aims to raise awareness of daily photoprotection practices as a matter of public health.
La Roche-Posay will have a Sun Safety Booth located on the Tennis Oasis in the Palm Court area in front of Court 6, with two additional sampling kiosks at key entry points, while also providing sunscreen to players and staff on the grounds.
The brand will also be available for purchase at the Tennis Plaza retail store on the ground floor under the Itau Personnalite Lounge in the South Plaza throughout the tournament.
Guillaume Monsel, vice president of marketing at La Roche-Posay, said, "We are delighted to partner with the Miami Open as the official sunscreen sponsor. At La Roche-Posay, we are passionate about bringing dermatological skincare to all with our mission to improve the quality of life of our patients. Through this partnership, we aim to educate and inspire people to prioritize sun safe behaviors everyday while enjoying outdoor activities, such as watching world-class tennis matches at the Miami Open."
Josh Ripple, SVP of tennis events at IMG, said, "We are thrilled to partner with La Roche Posay as the official sunscreen for this year's Miami Open presented by Itaú. Given the sun's significant impact on players and fans, providing sunscreen is essential. We are excited to welcome them to the Miami Open family and have them enhance the tournament experience."
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