Kiss Colors & Care Names Storm Reid Brand Partner

Kiss Colors & Care has named Storm Reid its newest brand partner. The partnership features a curation of the actresses favorite hair products and accessories for braided styles.

The curated collection includes: 

• Braiding Gel: The Braiding Gel is formulated to provide long-lasting hold, definition, and shine, ensuring that braids remain sleek and stylish from day to night.
• Satin Hair Scarf: Offers versatility and flair, allowing for endless styling possibilities. The wrap stays in place and keeps cornrows, braids and locs looking fresh.
• Braid Sheen Refresher: Infused with organic Jamaican black castor oil, the Braid Sheen Refresher provides instant moisture and soothing scalp relief for shining braids, locs and curls.
• Satin Edge Scarf: The silky, sleek material protects hair while laying down lace frontals, whether you're sleeping or on the run.
• Braid Charms: Versatile and easy-to-use, these charms add the perfect accent to your style.
• Luxe Braid Charms: These high-quality, elegant charms and strings are flexible, durable, and will not weigh down your hair or irritate your scalp.

Reid.said, "I am beyond excited to join Kiss Colors & Care in celebrating confidence, self-expression and the beauty of diversity. Hair has always been a powerful form of expression for me to showcase my creativity and individuality and I believe that everyone should feel empowered to do the same. Through this partnership, I hope to inspire others to embrace the uniqueness of their beauty and express themselves fearlessly."

Jennifer Clark, director of marketing, said, "Storm embodies confidence, creativity and authenticity both on and off the screen which is why we are proud to welcome her as Kiss Colors & Care's newest brand partner. As our brand continues to celebrate the diversity and versatility of textured hair, Storm's fearless approach to beauty and keen sense of style echoes our shared commitment to empowering confidence and individuality through self-expression. As customers begin to prioritize protective hair styling during the spring and summer seasons, we're excited to offer tools to assist in nurturing and protecting their hair. This partnership aims to celebrate individuality, diversity and unapologetic confidence."