Boots has released its 2022 Beauty Trends Report that highlights six emerging trends expected to shape the beauty landscape over the next year and beyond.
Data was gathered from Mintel, Google Trends and Boots.com search data.
1. 2022 is set to be the year of growing demand for expert skincare
The expert skin care category is reportedly outpacing other facial skin care categories at Boots to deliver a 41% sales increase year-on-year. The Inkey List, CeraVe and La Roche Posay have seen the biggest growth in sales at Boots.
Facial skin care tools have seen a 1,531% sales increase.
2. Strong demand for self-care shows no sign of slowing
Forty-five percent of 16-34 year old's indulge in beauty routines to reduce stress or anxiety.
3. Customers are increasingly looking for affordable beauty amid current cost of living pressures
Boots now offers more than 1,000 own-brand products for £2 and under.
Nine in 10 shoppers continue to want to shop beauty and personal care sustainably.
4. Beauty for everyone
As part of its #AllTogetherBeautiful campaign launched in March, Boots has reaffirmed its commitment to becoming the most inclusive beauty hall on the High Street.
Boots has rebranded feminine hygiene products as "period products" on boots.com and is in the process of reviewing signage in store, removing words like “hygiene” and “sanitary."
5. Growing interest in scalp-focused hair care for both men and women
Search terms containing the word ‘scalp’ have more than doubled (+170%) on boots.com.
Boots Online Doctor Hair Loss Clinic appointments have increased by over a third in the last three months.
6. Self-expression during difficult times through maximalist makeup
Consumers are looking for celebration and escapism through their makeup.
Jamie Kerruish, beauty director of Boots UK & ROI, said, “As part of our ongoing beauty journey, we have been constantly innovating in line with our customer’s needs, re-designing over 125 premium beauty halls across the UK to make incredible beauty more accessible to our customers. Over the past 24 months we have continued to expand our beauty offering, launching 68 cult brands including Kylie Skin and Kylie Cosmetics, Kiehl’s, Drunk Elephant, 17 and Makeup Revolution. We also have big plans to revolutionize our hair care offering over the next year, having recently launched two new exclusive professional haircare ranges from world-renowned names Andrew Fitzsimons and Adam Reed. As the UK’s leading beauty retailer, the Boots Beauty Trend Report shares our predictions for 2022 combining our unique customer insight with in-house expertise.”
