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When Trendalyticsa unveiled its 2024 ingredient trends to watch, it highlighted many familiar and traditional materials, including whole-body wellness materials such as magnesium, antibacterial mugwort, anti-inflammatory castor oil and magnesium, hydrating sea buckthorn, moisturizing sodium hyaluronate, Ayurvedic turmeric, anti-aging orris root, hair health secret weapon rosemary, and retinol-like rambutan. While the list proves that what’s old is new, a wide range of new ingredients and emerging claims provide new innovation opportunities.