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Apr 14, 2015 | 08:02 AM CDT

What’s the StoryScore?

By: Martyn Tipping

Quantitative measure of storytelling give brands a more meaningful understanding of how well their social content is performing.

Apr 14, 2015 | 07:56 AM CDT

Millennials and Brands

By: Jeri Smith

What’s a brand marketer to think and, more importantly, what are they to do?

Apr 14, 2015 | 07:42 AM CDT

It’s All About Moisturization: Consumer Insights Through Social Media

By: Sourabh Sharma

Data demonstrates the need for face care brand owners to focus on channels that are more talked about and to create meaningful retail partnerships.

Apr 14, 2015 | 07:22 AM CDT

The Feel of It: Packaging With Sensory Clues

By: Sara Mason

Designing a sensory experience into packaging and providing sensory cues about the product within are powerful ways to connect with the consumer at shelf.

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Apr 23, 2015 | 05:21 PM CDT

Dry Hair Treatment

Bluestar Silicones presented Mirasil CM5 HP at InCosmetics 2015 in Barcelona.

Apr 21, 2015 | 09:51 AM CDT

Global Cosmetics Pigments Market Expected to Grow 7% by 2019

The global cosmetic pigments market is expected to register between $1.000 and $1.024 billion by 2019.

Apr 21, 2015 | 09:30 AM CDT

Ly Joins Twincraft

Named CFO.

Apr 21, 2015 | 09:04 AM CDT

Bloggers, Vloggers Dominating Beauty Brands in Reach

New report scopes the impact of online influencers.

Apr 21, 2015 | 08:59 AM CDT

Apr 21, 2015 | 08:54 AM CDT

Curtis Packaging Appoints Adams

Joins with 27 years of experience.

Apr 21, 2015 | 07:28 AM CDT

L'Oréal Marks Growth in Key Areas

Acquisitions contributing to market share.



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