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Jan 20, 2012 | 03:53 PM CST

Marketing Beauty to the Hispanic Consumer

CEW
By: Nancy Jeffries

CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.

Jan 17, 2012 | 03:35 PM CST

NMI Study Shows Consumer Preference for Less Packaging

By: Abby Penning

Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.

Jan 17, 2012 | 11:18 AM CST

Beauty Marketing Gone Social

By: Kline & Company

While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.

Jan 09, 2012 | 03:40 PM CST

Grooming for the World Stage

By: Abby Penning

Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.

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Jan 26, 2012 | 11:07 AM CST

Colgate-Palmolive Reports Q4 2011 Financials

The company saw growth in all geographic regions, with organic sales in Latin America increasing 14.5% for the quarter.

Jan 26, 2012 | 11:03 AM CST

Pantene Brand Sponsors Female Olympians

The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.

Jan 25, 2012 | 02:51 PM CST

Inter Parfums Reports 34% Net Sales Increase for 2011

The company increased European-based product sales by 77.7% in the quarter ending December 31, and also increased U.S.-based products sales by 14.6% in the same quarter despite no new product launches.

Jan 25, 2012 | 02:46 PM CST

Tru Fragrance Names Director of Product Development

Amy Braden fills the role, aiming to grow the company with its retail partners, as well as further build client relationships.

Jan 25, 2012 | 10:53 AM CST

Beiersdorf Reports Preliminary 2011 Fiscal Results

The company recorded a 2.1% sales increase, though sales varied widely from country to country, and it will continue to work to streamline its product offerings in regional markets.

Jan 24, 2012 | 10:59 AM CST

Designer Parfums Acquires Ghost Brand From P&G

Agreement is in line with Designer Parfums' global strategy to develop and distribute fragrances across a variety of world market sectors.

Jan 24, 2012 | 09:58 AM CST

Johnson & Johnson Reports Q4 2011 Financials

The company saw sales of $16.3 billion for the quarter, an increase primarily pushed by international sales, with contributions from its Neutrogena and other beauty brands.



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