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Jul 22, 2014 | 04:25 PM CDT

Curls in a Box: The Boom of Sampling Programs for Textured Hair

By: Michelle Breyer

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Jul 22, 2014 | 02:20 PM CDT

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Jul 22, 2014 | 12:00 AM CDT

Who Moved My Eye Shadow?

By: Denise Herich

Even power players can’t just stand still and expect to lead in the beauty industry.

Jul 17, 2014 | 12:00 AM CDT

The Allure of Advocacy for Maximum ROI

By: Ben Cesare

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

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Jul 22, 2014 | 10:43 AM CDT

A Burst of Color (Cosmetics) from Brazil

The wealth of recent attention on Brazil has provided many opportunities for the beauty industry.

Jul 22, 2014 | 10:38 AM CDT

Unilever Start-up Project Generating Innovation Ideas

Briefs on “Smart Bathrooms,” “Smart Packaging” and more have come from Unilever’s Unilever Foundry program, which works with the start-up community for engaging new connection ideas.

Jul 21, 2014 | 10:32 AM CDT

Beiersdorf Starts Up New Production in Mexico

Beiersdorf targets North and Central America in the opening of a new production center with an integrated research and development center in Silao, Mexico.

Jul 21, 2014 | 10:29 AM CDT

Showering, Shampooing and Bathing: Euromonitor Tracks Global Hygiene Trends

Euromonitor is sharing more insights from its “Personal Appearances Survey 2014,” this time on the showering and bathing habits of current global consumers.

Jul 17, 2014 | 09:38 AM CDT

L’Oréal Crowns a Winner for Brandstorm 2014 Focusing on Kiehl’s Brands

Students from around the world participated in the 2014 Brandstorm event from L’Oréal, which is an international marketing competition that gives students the opportunity to become a marketing brand manager for one of L’Oréal’s brands.

Jul 16, 2014 | 11:14 AM CDT

Inglot Gets Animated with New Makeup Collection Collaboration

Collection of color cosmetic products from Inglot Cosmetics

Inglot celebrates the beauty of the African savanna with a new cosmetics collection in collaboration with the Broadway show Disney's The Lion King.

Jul 16, 2014 | 10:14 AM CDT

Euromonitor Shares Info on Global Beauty and Personal Grooming Habits

A new survey conducted by Euromonitor International asked consumers around the world about their personal care and beauty grooming habits, lending data and insight into those seeking to provide products for those needs.



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