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Jan 26, 2015 | 12:52 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Jan 15, 2015 | 10:57 AM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.

Jan 12, 2015 | 04:27 PM CST

Trends in the Beauty Industry Job Market

By: Frances Mazur

As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.

Jan 07, 2015 | 11:32 AM CST

Purchasing Behavior of Women with Curls, Coils and Waves

By: Michelle Breyer

TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.

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Jan 29, 2015 | 04:41 PM CST

Eva Green Named L'Oréal Professionnel's Newest International Spokesperson

Eva Green and L'Oréal Professionnel

Actress called embodiment of the hair care brand's values and noted for her sensitivity to fashion trends and professional relationship with hairdressers.

Jan 29, 2015 | 04:08 PM CST

Cosmoprof NA Now Accepting Submissions for “Discover Beauty” Program

Designed to facilitate one-on-one introductions of innovative and unique brands to forward-thinking retailers, Discover Beauty program now accepting submissions for consideration for the 2015 event.

Jan 29, 2015 | 03:46 PM CST

Move Toward Truly Natural Products Strengthening Natural Personal Care Market

Kline & Company uncover shifts in the natural positioning in several U.S. and European brands in response to consumers ongoing willingness to invest in often pricey truly natural products if effective results are delivered.

Jan 28, 2015 | 01:10 PM CST

Energizer Announces Q1 Fiscal 2015 Results

Personal care sales down but low-single digit growth projected for upcoming quarters.

Jan 27, 2015 | 11:19 AM CST

Dove Men+Care Celebrates the "Caring Side" of Modern Men

New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.

Jan 27, 2015 | 11:13 AM CST

Inter Parfums Reports 18.6% Increase Q4 2014 Sales

Company's largest fragrance brands grew 14.0%, 23.9% and 49.6%; Karl Lagerfeld launch contributes $3.5 million.

Jan 27, 2015 | 11:02 AM CST

Kimberly-Clark Gains 1% in Fiscal 2014

Personal care down 1% but baby wipes post double-digit growth.



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