Mar 05, 2015 | 05:03 AM CST
By: Alexander Kwapis
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
Mar 02, 2015 | 12:39 PM CST
By: Candace Lee
Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?
Mar 02, 2015 | 12:30 PM CST
By: Katerina Steventon, PhD
Uneven skin is a common complaint for women today. However, treatment for uneven skin will differ depending on the underlying causes. A clinician assesses common concerns for women relating to evenness of skin tone, providing insights on creating products that better address those concerns.
Mar 01, 2015 | 03:00 PM CST
By: Denise Herich
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Mar 03, 2015 | 12:15 PM CST
Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.
Mar 02, 2015 | 12:11 PM CST
The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.
Feb 26, 2015 | 11:00 AM CST
Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.
Feb 25, 2015 | 10:55 AM CST
After keynoting in 2014, Cuban returns the July 2015 event to share lessons of both winning and losing in the business world.
Feb 25, 2015 | 10:24 AM CST
MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.
Feb 24, 2015 | 11:26 AM CST
Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.
Feb 24, 2015 | 10:31 AM CST
Thia Breen, group president of North America for The Estée Lauder Companies, assumes new position; vice chairs also elected.
Feb 18, 2015 | 03:09 PM CST
- Mar 05-08, 2015Natural Products Expo West 2015Anaheim, CA, USA
- Mar 11, 20152015 Insiders' Choice Beauty Awards Product DemoNew York, NY
- Mar 19, 2015CEW West Coast Presents: The NPD Group’s 2014 Year in Review and Trend Forecast Santa Monica, CA
- Mar 19-22, 2015Cosmopack 2015 at Cosmoprof Worldwide BolognaBologna, Italy
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