Featured on gcimagazine.comSign up for this RSS Feed!

Mar 01, 2015 | 03:00 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Feb 20, 2015 | 03:20 PM CST

Branding and Rebranding: Order of Implementation

By: Sheri L. Koetting

Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.

Feb 16, 2015 | 11:59 AM CST

CEW and The NPD Group Forecast and Assess

Photo credit: Patricia Willis Photography
By: Nancy Jeffries

Cosmetic Executive Women and The NPD Group partnered for the third consecutive year to share the 2014 Beauty Industry Review and 2015 Forecast. The presentation captures the trends and tendencies of today’s lifestyle consumer.

Feb 14, 2015 | 03:13 PM CST

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)

By: Denise Herich

A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.

Latest NewsSign up for this RSS Feed!

Feb 26, 2015 | 11:00 AM CST

Shiseido Empowers Its Beauty Consultants with Mobile Apps

Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.

Feb 25, 2015 | 10:55 AM CST

Mark Cuban Returning to Cosmoprof North America

After keynoting in 2014, Cuban returns the July 2015 event to share lessons of both winning and losing in the business world.

Feb 25, 2015 | 10:24 AM CST

Strong Link Between Packaging Satisfaction, Consumer Purchasing Behavior

MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.

Feb 24, 2015 | 11:26 AM CST

Glossybox Announces Profitability After a Year of Restructuring

Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.

Feb 24, 2015 | 10:31 AM CST

PCPC Announces New Board Chair at 2015 Annual Meeting

Thia Breen, group president of North America for The Estée Lauder Companies, assumes new position; vice chairs also elected.

Feb 24, 2015 | 10:13 AM CST

#beauty20 Awards Announced Finalists

More than 300 award entries across 10 categories were received from brands.

Feb 24, 2015 | 09:26 AM CST

H2O+ Appoints New CEO

Former Yes To CEO Joy Chen chosen to lead the marine-based skin care brand; ability to drive sales and profit growth in demanding, complex turnaround situations cited in decision to appoint her to lead H2O+.

Upcoming Events

  • Mar 05-08, 2015Natural Products Expo West 2015Anaheim, CA, USA
  • Mar 11, 20152015 Insiders' Choice Beauty Awards Product DemoNew York, NY
  • Mar 19, 2015CEW West Coast Presents: The NPD Group’s 2014 Year in Review and Trend Forecast Santa Monica, CA
  • Mar 19-22, 2015Cosmopack 2015 at Cosmoprof Worldwide BolognaBologna, Italy
  • View Full Calendar

Stock Updates

Suggest a stock for this list!