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Featured on gcimagazine.com
Jan 20, 2012 | 03:53 PM CST
Marketing Beauty to the Hispanic Consumer
By: Nancy Jeffries
CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.
Jan 17, 2012 | 03:35 PM CST
NMI Study Shows Consumer Preference for Less Packaging
By: Abby Penning
Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.
Jan 17, 2012 | 11:18 AM CST
Beauty Marketing Gone Social
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 09, 2012 | 03:40 PM CST
Grooming for the World Stage
By: Abby Penning
Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.
Latest News
Jan 26, 2012 | 11:07 AM CST
Colgate-Palmolive Reports Q4 2011 Financials
The company saw growth in all geographic regions, with organic sales in Latin America increasing 14.5% for the quarter.
Jan 26, 2012 | 11:03 AM CST
Pantene Brand Sponsors Female Olympians
The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.
Jan 25, 2012 | 02:51 PM CST
Inter Parfums Reports 34% Net Sales Increase for 2011
The company increased European-based product sales by 77.7% in the quarter ending December 31, and also increased U.S.-based products sales by 14.6% in the same quarter despite no new product launches.
Jan 25, 2012 | 02:46 PM CST
Tru Fragrance Names Director of Product Development
Amy Braden fills the role, aiming to grow the company with its retail partners, as well as further build client relationships.
Jan 25, 2012 | 10:53 AM CST
Beiersdorf Reports Preliminary 2011 Fiscal Results
The company recorded a 2.1% sales increase, though sales varied widely from country to country, and it will continue to work to streamline its product offerings in regional markets.
Jan 24, 2012 | 10:59 AM CST
Designer Parfums Acquires Ghost Brand From P&G
Agreement is in line with Designer Parfums' global strategy to develop and distribute fragrances across a variety of world market sectors.
Jan 24, 2012 | 09:58 AM CST
Johnson & Johnson Reports Q4 2011 Financials
The company saw sales of $16.3 billion for the quarter, an increase primarily pushed by international sales, with contributions from its Neutrogena and other beauty brands.
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