Jan 15, 2015 | 10:57 AM CST
By: Candace Lee
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
Jan 12, 2015 | 04:27 PM CST
By: Frances Mazur
As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.
Jan 07, 2015 | 11:32 AM CST
By: Michelle Breyer
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
Dec 22, 2014 | 01:46 PM CST
By: Victor Shaburov
Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.
Jan 20, 2015 | 08:39 AM CST
Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.
Jan 16, 2015 | 10:53 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 04:09 PM CST
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
Jan 14, 2015 | 10:44 AM CST
Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.
Jan 14, 2015 | 09:58 AM CST
With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.
Jan 13, 2015 | 10:53 AM CST
The company recognized suppliers and partners at its External Business Partner Summit event; 57 companies Among P&G’s more than 75,000 suppliers and agencies awarded.
Jan 09, 2015 | 03:04 PM CST
This year marks the 25th anniversary of in-cosmetics, and it is celebrating at in-cosmetics 2015 in Barcelona, Spain, with the very latest innovation research and consumer insight from the beauty industry.
- Feb 04-05, 2015Packaging of Perfume Cosmetics & Design 2015Espace Champerret, Paris, France
- Feb 10, 2015CEW Presents: The NPD Group’s 2014 Year in Review and Trends Forecast New York, NY
- Feb 22-25, 2015Personal Care Products Council 2015 Annual MeetingPalm Beach, FL, USA
- Feb 24, 2015SCC California Monthly MeetingWarner Center Marriott Woodland Hills
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