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Apr 14, 2015 | 08:02 AM CDT

What’s the StoryScore?

By: Martyn Tipping

Quantitative measure of storytelling give brands a more meaningful understanding of how well their social content is performing.

Apr 14, 2015 | 07:56 AM CDT

Millennials and Brands

By: Jeri Smith

What’s a brand marketer to think and, more importantly, what are they to do?

Apr 14, 2015 | 07:42 AM CDT

It’s All About Moisturization: Consumer Insights Through Social Media

By: Sourabh Sharma

Data demonstrates the need for face care brand owners to focus on channels that are more talked about and to create meaningful retail partnerships.

Apr 14, 2015 | 07:22 AM CDT

The Feel of It: Packaging With Sensory Clues

By: Sara Mason

Designing a sensory experience into packaging and providing sensory cues about the product within are powerful ways to connect with the consumer at shelf.

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Apr 17, 2015 | 01:29 PM CDT

Cerutti Launches Anniversary Editions

Scents for men and women.

Apr 17, 2015 | 01:19 PM CDT

Summer Scents at Macy's

Fragrance notes for the season.

Apr 17, 2015 | 01:00 PM CDT

Stories in a Bottle

Sweet Anthem-Anthropologie collaboration on fragrances.

Apr 16, 2015 | 11:51 AM CDT

Emerging Markets Drive Unilever Personal Care 2014 Turnover

Spray deodorants, hair care and more lead results.

Apr 16, 2015 | 10:12 AM CDT

CEW Announces 2015 Finalists

View products by category and keyword.

Apr 16, 2015 | 09:49 AM CDT

Q Laboratories Appoints Chemistry Leader

Lemp takes role overseeing analyst training, new client development and more.

Apr 15, 2015 | 10:22 AM CDT

Report: Avon Sale "Imminent"

Report follows decline in brand value and sales challenges.

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