To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.
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Prestige hair care demand remained elevated through 2023, according to Circana dataa, led by double-digit growth in most care and styling segments. While mass hair care unit sales varied by category in the same period, the overall picture points to a healthy hair wellness sector. But what concerns are shoppers most focused on? New data points to six key claims opportunities for hair and scalp care brands.
