Wolf, who began his career as a hairdresser, will be responsible for oversight of Bumble and bumble and direct responsibility for Aveda.
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The Estée Lauder Companies has appointed Shane Wolf as president, global brands, Aveda and Bumble and bumble, effective July 1, 2024.
Wolf, who began his career as a hairdresser, will be responsible for oversight of Bumble and bumble and direct responsibility for Aveda.
He previously held roles with L’Oreal's professional products division, working with brands such as Pureology, Redken, Kerastase and Shu Uemura; prior to that, Wolf held roles at Aveda and Wella. At Aveda, he worked with brand founder Horst Rechelbacher.
He also launched Seed Phytonutrients in partnership with L'Oréal.
Wolf will report to Jane Hertzmark Hudis, executive group president, The Estée Lauder Companies, and join the company’s executive leadership team.
“Shane is an innovator, a creative brand leader and a disruptor in hair care,” said Hertzmark Hudis. “Shane’s appointment reflects our company’s commitment to maximizing the growth potential of our hair care brands and building on our position in this important category.”
