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New Officers Elected, Strategies for 2012 Discussed at PCPC Annual Meeting

Posted: February 24, 2012

At the Personal Care Products Council’s 118th Annual Meeting in Naples, Florida, more than 470 industry leaders gathered to discuss the opportunities and challenges facing the global beauty, cosmetic and personal care products industry in the coming year, to highlight recent accomplishments and to elect new officers.

Newly elected council chairman E. Scott Beattie, chairman and CEO for Elizabeth Arden, said the council will focus this year on legislative advocacy and regulatory policies, strengthening the cosmetic ingredient review (CIR) program to support product safety, working to harmonize global regulation, and building and defending the reputation of the industry. He also highlighted the participation at the meeting of nine international trade associations.

“I’m sure the international meeting this week will result in stronger cross-country, cross-regional and cross-functional collaboration to secure our right to innovate and sell products globally,” Beattie said.

Retiring council chairman Dan Brestle highlighted the economic and political challenges the council faced during his tenure and praised the industry for coming together to “emerge a stronger and more resilient industry” with a turnaround in U.S. sales in the luxury category, an uptick in mass and the emergence of a growing men’s personal grooming business. He pointed to how beauty consumers are changing the game, noting their increased sophistication, and how the traditional shopper has “gone from a passive receiver of information” to one who “controls the conversation.”

Brestle also noted the dramatic recent changes in consumer behavior and urged industry leaders to focus on product innovation, growth and technology. “Innovation is hard, it’s expensive, it requires great talent and it relies on a wide and full palette of ingredients with which to work,” he commented. “You must not let this industry be hamstrung by legislation or regulation that limits the introduction of new, safe ingredients or bans the use of others we’ve used safely for decades.”