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Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:16 PM CST

Form, Function or Fun?

By: Lisa Doyle

What to keep in mind when designing packaging for each generation of consumer.

Mar 04, 2015 | 05:13 PM CST

Like a Record That’s Skipping

By: Jeff Falk

Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Mar 03, 2015 | 12:22 PM CST

Unilever to Acquire REN Skincare

Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.

Mar 02, 2015 | 12:44 PM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Mar 02, 2015 | 12:21 PM CST

How Natural Looks Can Invigorate the Beauty Industry

The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.

Feb 26, 2015 | 11:04 AM CST

Shiseido Empowers Its Beauty Consultants with Mobile Apps

Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.

Feb 25, 2015 | 10:32 AM CST

Strong Link Between Packaging Satisfaction, Consumer Purchasing Behavior

MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.