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Mar 04, 2015 | 05:29 PM CST
By: Scott Garrison and Sourabh Sharma
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Mar 04, 2015 | 05:16 PM CST
By: Lisa Doyle
What to keep in mind when designing packaging for each generation of consumer.
Mar 04, 2015 | 05:13 PM CST
By: Jeff Falk
Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.
Mar 04, 2015 | 05:06 PM CST
By: Alexander Kwapis
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
Mar 03, 2015 | 12:22 PM CST
Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.
Mar 02, 2015 | 12:44 PM CST
By: Candace Lee
Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?
Mar 02, 2015 | 12:21 PM CST
The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.
Feb 26, 2015 | 11:04 AM CST
Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.
Feb 25, 2015 | 02:55 PM CST
With the progress of the cosmetic science, some active ingredients offer cheaper, but still efficient, alternatives to aesthetic surgery.
Feb 25, 2015 | 10:32 AM CST
MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.