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Counteract Counterfeits

By: Rick Van Arnam, Esq.
Posted: October 2, 2007

page 4 of 5

5.  Educate your employees on these issues.

Make sure employees understand the importance of protecting your company’s valuable rights. Your employees need to know that counterfeiting damages the company’s reputation, as well as the ramifications thereof.

6.  On your Web site, allow your customers to report potential counterfeit products they have purchased and to report instances where they have come across bogus products for sale, be it on the Web, the street or in a store.

7.  Work with trade associations and competitors to combine resources.

Law enforcement might get more involved if several companies present a united front.