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The Future Of Beauty: The Future of Leadership

By: Carly Guerra, Lea Koussoulis, Caroline Ornst, Marixsa Rodriguez
Posted: September 21, 2010

Future of Leadership: (from left) Caroline Ornst (Firmenich, Inc.), Lea Koussoulis (L’Oreal USA), Carlotta Jacobson (CEW), Marixsa Rodriguez (Victoria’s Secret Beauty), Carly Guerra (Estée Lauder Companies).

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The role of work has changed during the last several decades. Originally, work was a matter of necessity and survival. Today, work is still a necessity, but people are looking for more meaning from their work, without sacrificing work-life balance. 88% of employees say they have a hard time juggling work and life, according to Aon Consulting. In a survey for The New York Times Job Market, 75% of the respondents reported that workplace stress impacted their decision to look for a new job. Technology should aid in getting the work done smarter and faster within a reasonable time frame, so people can truly enjoy their personal lives.

The combination of generations in the office will also require companies to develop new programs that foster communication and collaboration, despite the gap in technological affinity. Reverse mentorships are a great way to foster this interaction, while both generations learn from each other and can better appreciate the other's expertise.

A leader who facilitates, educates and inspires has the attributes to lead a successful company. The important thing to remember is, if leaders and companies do not evolve to meet the needs of their employees in the workplace, those employees will leave the company to find one that does.


Our solution is a model company called inc.@, the Beauty Company of 2020. inc.@ is a company that has adopted the community, agility and sustainability modes of the Ecosystem. They have rewritten the social contract with their employees, and they place collaboration and creativity at the core of their people-centric culture.

Examples of how inc.@ has adopted the Ecosystem Model include: