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2011 People to Know
By: GCI Editors
Posted: January 20, 2011, from the January 2011 issue of GCI Magazine.
page 11 of 14Charged with keeping the Cosmoprof North America trade show fresh and new, Daniela Ciocan initiated Discover Beauty—a program and floor space now entering its fifth year—designed to match new beauty brands with national and international retailers and unveil unique new products to the current marketplace.
The positive outcomes of the effort have not been limited to the show floor or solely to the brands involved. “These brands bring excitement and new innovative concepts to the industry that can then trickle into more mainstream brands” says Ciocan.
Based on her experience overseeing all aspects of product brand management for Awake Cosmetics and other lines, Ciocan realized the need for such an effort by both start-up brands and retailers.
“I thought if we could bring together the retail buyers seeking innovation and newness and the entrepreneurs with fresh ideas, it would be a win-win all around,” she says. “In the course of a few hours, the buyers get to see what trends are developing and the brand [owners] can get invaluable advice. This type of access is very difficult and costly, both financially and from a time perspective, to a new start-up business entrepreneur.”
Daniel H. Maes, PhD
Sirtuins and Beyond