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2011 People to Know

By: GCI Editors
Posted: January 20, 2011, from the January 2011 issue of GCI Magazine.

page 2 of 14

And brands remain in the forefront of Rosen’s mind in such efforts. “The results can be memorable if deployed as part of a larger branding initiative,” he says. “They can become signature to that brand, giving it a real competitive advantage.”

A professor at Pratt Institute graduate school, Rosen is active in the development of new talents, even helping create a scholarship for young designers, and is active continuing the conversations and development of industry veterans through various event panels.

He has also pushed packaging as an art form throughout his career. In 1979, he created “Cosmetic Packaging: A 20th Century Art Form” at the Fashion Institute of Technology, New York City and co-chaired the Fragrance Foundations “Scents of Time” exhibit (1986–87). In September 2002, he created an exhibit titled “Glass Houses” to celebrate the opening of Pratt Institute’s new graduate center in Manhattan. His designs are also represented in permanent collections at the Museum of Modern Art, New York, and the Musée de La Mode, Paris.

“Packaging is an art form,” says Rosen, who also recognizes connecting with the consumers is still the vital objective. “Our job is to create packaging and products that speak to consumers on many levels, and the wellspring from which we draw is based on our experiences as well as our imaginations.”

Kym Wechsler

President
Calm and Scents/Bella Una
www.bellauna.com