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2011 People to Know
By: GCI Editors
Posted: January 20, 2011, from the January 2011 issue of GCI Magazine.
page 4 of 14With the exception of Bella Una—Wechsler’s moving, personal story about its genesis and final fruition needs to be heard from her own lips—the brand will release new scents upward of four times a year in limited quantities, producing each just one single time, making each fragrance one of a kind—similar to the emotions that inspired it.
Wechsler, who holds a degree in art and human development, looks for creative combinations that result in unique products. Artistically designed printed materials, innovative formulas, cutting-edge components, and meticulous branding, it’s been said, define her. The artistic approach to packaging earned Wechsler and the Bella Una fragrance (her “labor of love”) the 2010 International Package Design Award at the HBA Global Expo, and her execution of creative combinations and acumen earned her a “Cosmetic Entrepreneur of the Year” award in 2002.
In addition to her work leading Calm and Scents, Wechsler has also worked for contract manufacturer The Color Factory as the vice president of product development. During her tenure there, she created more than 200 retail product SKUs. After that, Wechsler worked for Marietta, where she was recognized for her “outside of the box” creations, and during her tenure at both The Color Factory and Marietta, she pushed the boundaries of product innovation through brand concepts for numerous companies. (Marietta and The Color Factory clients include Unilever, Philosophy, Smashbox, Fashion Fair, Caboodles, Kimberly Clark, Stila, Hard Candy, Johnson & Johnson, Estée Lauder and L’Oréal).
Noting that “You have to stay excited,” Wechsler also developed a tween brand, Clarisma, set for launch in 2011. The comprehensive, 11-SKU collection, she says, has unique, first-to-market features and offers naturally derived skin benefits. Additionally, its products and packaging are designed to be both beautiful and carry an empowering message to girls.
Vice President and Divisional Merchandise Manager of Beauty