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Cover Story: Parry and Advance

By: Karen A. Newman
Posted: December 10, 2007, from the December 2007 issue of GCI Magazine.

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He also holds a broader career perspective: “At P&G, I realize one day I will be doing something beyond air care and Febreze.” With a broad education and impressive language skills (he’s fluent in German, English and Spanish, is conversational in French, and has a basic knowledge of Swedish), he knows that there will be a career change one day to new geographies or new units.

From his very first job with P&G, Hettich has had a sense of the company’s huge trust in his abilities. Today, he spends a lot of time with the company’s young hires, telling them that P&G gives its employees challenges and keeps everyone on a steep learning curve. He also tells them that stretching their sense of curiosity is more important than the number of windows in their office.

The Febreze product family grew again in August 2007, with the launch of Febreze to Go, a small bottle of spray Febreze with a special closure to prevent leaks in travel conditions, designed to meet specific air travel security requirements. Hettich reports that while there is no sales data at the time of this writing, response has been good.

What’s next on Hettich’s Innovation Master Plan? He reports that every week a delegation is out with consumers asking what they want next. He knows for sure that whatever comes next, it will have to be a deliverable technology that works with the Febreze promise.