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Cover Story: 20 to Know
By: Jeff Falk
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.
page 10 of 13As an author, Durocher has also looked at global trends (from spa trends to consumer/marketer-coined product buzz words and their impact on raw materials), the synergies created and how to apply both in business. He expresses this understanding to manufacturers and beauty professionals in order for them to create tangible results.An international spa and beauty expert, Durocher serves as an expert for Health Journal TV and Life and Leisure TV, and has been featured on NBC.
Erborian is a skin care brand that demonstrates the unique possibilities when complementary skill sets and a global outlook merge. Hojung Lee and Katalin Berenyi are L’Oréal veterans—Lee emerged from the labs, while Berenyi worked as international marketing director for several brands. Together, they have combined Korean medicinal herbal science and modern cosmetic science to create formulas they call “adaptogenes,” designed to balance the biological processes of the skin’s aging and increase in efficiency and action with continued use. In addition to this blend of the ancient and modern, the validity of the Korean phytotherapy-based ingredients are put through current test methods all along the research and the manufacturing process.
Anne Sempowski Ward
President and COO
Fashion Fair Cosmetics
Not only did Anne Sempowski Ward’s ascension through the marketing ranks at high-powered global corporations to a top level management position at Fashion Fair Cosmetics not follow the beaten path, it was marked by a number of firsts that illustrate that the road less traveled often makes all the difference.
Ward joined P&G in 1996 as a process engineer, and in 1998 made what the company called an unprecedented move to the marketing department. She spent more than a decade at the company, where she led several brands and categories, created the “Total You” beauty platform across P&G’s largest beauty brands, and launched significant African-American marketing programs—a role she continued in as assistant vice president of African-American marketing for the Coca-Cola Company. She was also the youngest and first African-American trustee on the P&G Fund, the entity responsible for all of P&G’s philanthropic giving.