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Cover Story: 20 to Know

By: Jeff Falk
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.

page 13 of 13

Hana Zalzal
President and Founder
CARGO Cosmetics Corp.

The ecological impact of cosmetic packaging inspired seasoned entrepreneur Hana Zalzal to integrate renewable resources into every aspect of CARGO Cosmetics’ PlantLove lipsticks. Zalzal, a former civil engineer who forwent careers in marketing and finance to start her own multimillion dollar business, has achieved success through word-of-mouth celebrity endorsements (rather than advertising) and pushing the green product trend to its next logical step—a completely new and encompassing application of green packaging in a previously underserved segment. The biodegradable outer cartons were created from flower paper and infused flower seeds, allowing the packaging to be moistened, planted and grown. The lipstick tube itself—housing the botanical-based product—is made from PLA.