AmorePacific, US, Inc. announced Bradley Horowitz, previously AmorePacific’s COO, as the company’s new president and CEO. In this new role, Horowitz is focused on directing the company toward a significant growth trajectory and is committed to solidifying the brand as a leading skin care authority in North America by overseeing all strategic marketing, sales and operation functions.
“Guiding AmorePacific into its next growth phase in the U.S. is an exciting opportunity,” said Horowitz. “Our leadership in technology and innovation, as well as in product quality and service, will continue to be what drives us forward.”
Horowitz holds more than 20 years of strategic sales, marketing and management experience in the beauty industry. Prior to joining AmorePacific, he consulted for several beauty companies through his own consulting firm, BJH Consulting, and his past experience spans a multitude of marketing and sales positions throughout the cosmetics industry, including serving as senior vice president of sales for the designer fragrance division of L’Oreal USA and senior vice president of marketing for Clarins USA, Inc.