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Electronic Retailer QVC Stays Recession-proof

By: Leslie Benson
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
Allen Burke

Allen Burke

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Raising the bar for electronic retail mediums is exactly what Burke does. Before working with QVC, his 13-year career as divisional cosmetics merchandise manager for Marshall Field’s department stores introduced him to the power of building a brand’s position in the market. “It also gave me the opportunity to meet cosmetics business leaders who have a great understanding of quality and fashion in the beauty industry,” he adds.

The experience trained Burke to lead QVC’s beauty division into a sought-after launch destination for start-up brands and prestige products. “I love my job; I don’t have to gear up for it,” he says. “When you’re a merchant, you enjoy finding and growing new business.”