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Starting Point: Serve Your Customers

By: Karen A. Newman
Posted: October 9, 2008, from the October 2008 issue of GCI Magazine.

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It is important to stay current with the trends affecting your customers, and for most of us, that means adapting our messages to the Internet and other points of sale—changing old ways for new ones as dictated by customers. In this issue, the GCI magazine editorial team presents an update on a few of the intriguing trends bringing you new ways to serve your customers.