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Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.
No matter what changes with and within beauty—the technologies in products, the strategies to sell products and the proclivities of those who buy the products—fashion remains a key influencer.
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.
As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.
As presented at Beauty Biz Roundtable (BBR) 11, Piper Jaffray Investments' Shaun Westfall provides an overview of the six key themes that he looks for beauty brands to own and incorporate as he searches for the next breakout brand to help fund.
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
According to a report by Business World Online, Australian company BYS Cosmetics has taken a background in fashion and runway trends full speed to the cosmetics market, but with a twist: affordability.
An appreciation of a leader with the insight and foresight to impact both a segment and an industry.