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New in Management (page 43 of 111)
Feb 12, 2013 | 02:27 PM CST
By: Jeff Falk
Make your marketing and growth plan work for your brand, not the other way around.
Feb 12, 2013 | 10:46 AM CST
New Hair Care Offerings, Partnerships, Innovation Centers and More Beauty Ingredient News and Launches for Early February 2013
Launches from Chemsil, Akzo Nobel and more, along with collaboration news from BASF, new labs from Univar, acquisitions, sustainability initiatives and much more beauty ingredients news.
Feb 08, 2013 | 04:48 PM CST
By: Carol Gamsby
This case study looks in on the development process for a product that needed the creation of a tandem swab package.
Feb 08, 2013 | 10:38 AM CST
The website lets innovators link directly to P&G’s posted needs, which are organized by business area and searchable by topic.
Feb 07, 2013 | 10:50 AM CST
Lynn Tilton, CEO of Stila Cosmetics' and Jane Cosmetics' parent company Patriarch Partners, is taking over the role of CEO for both beauty brands.
Feb 06, 2013 | 02:42 PM CST
By: Donna Sturgess
A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.
Feb 06, 2013 | 02:06 PM CST
By: Mac Smith
Beauty brands that work with a contract manufacturer are in a unique situation. They share this partnership for the success of their brand, taking advantage of manufacturer knowledge while also dealing with any issues this relationship may entail.
Feb 06, 2013 | 12:16 PM CST
Robert F. Seidl has been appointed chief global business strategy officer at Pola Orbis Holdings, and Richard R. (Rick) Ruffolo has been appointed the president and CEO of H2O Plus.
Feb 06, 2013 | 12:08 PM CST
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
Feb 04, 2013 | 04:16 PM CST
By: Alisa Marie Beyer
On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.