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New in Management (page 56 of 93)
Jun 07, 2011 | 09:30 AM CDT
By: Kevin F. Gallagher
The niche is all about providing consumers with what they want, and a new niche can be found through analysis of the market while other times it begins with a technological breakthrough.
Jun 02, 2011 | 01:51 PM CDT
The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.
May 10, 2011 | 11:10 AM CDT
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.
May 04, 2011 | 03:46 PM CDT
By: Alisa Marie Beyer
The top five crucial initial steps for launching a new beauty business.
May 04, 2011 | 03:00 PM CDT
By: Lisa Doyle
As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.
May 03, 2011 | 11:44 AM CDT
By: Abby Penning
Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.
May 03, 2011 | 10:57 AM CDT
By: Mary J. Palmieri
Experience this new line with HBA blogger Mary J. Palmieri.
Apr 25, 2011 | 12:09 PM CDT
This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.
Apr 05, 2011 | 01:43 PM CDT
The Sustainable Cosmetics Summit announce CEO panel to discuss green marketing, the role of marketing in combating the threat of competing products and how leading brands plan to meet rising consumer expectations.
Apr 05, 2011 | 01:18 PM CDT
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave