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New in Management (page 69 of 114)
Mar 02, 2012 | 04:36 PM CST
By: Neal Marder and Christian E. Dodd
When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.
Mar 01, 2012 | 11:12 AM CST
Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.
Feb 27, 2012 | 11:07 AM CST
The contracts of Kasper Rorsted and Hans Van Bylen are both extended five years.
Feb 24, 2012 | 03:46 PM CST
Elizabeth Arden's E. Scott Beattie has been named the council's newest chairman.
Feb 17, 2012 | 04:09 PM CST
By: Nancy Jeffries
“I think the greatest opportunity is to create a community for the customer by enhancing the brand, bringing it to life and making the customer feel welcome,” Ulta’s Chuck Rubin told CEW members.
Feb 13, 2012 | 03:53 PM CST
David Bassuk will fill the role, overseeing the brand's finance, operations, planning and allocation, international, e-commerce, wholesale sales, and operations and facilities.
Feb 09, 2012 | 11:42 AM CST
An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.
Feb 08, 2012 | 11:27 AM CST
By: The Smart Cube
Discover the global growth markets beyond BRIC through insight into and analysis of countries' GDP, demographic makeup, economic growth rates and structure, potential market size and more.
Feb 07, 2012 | 10:48 AM CST
InnoCos events to explore dynamic new approaches to innovation through consumer input; July event in New York marks U.S. debut.
Feb 01, 2012 | 02:43 PM CST
Odin takes home the FiFi Indie Award for 2012.