Most Popular in:
New in Management (page 7 of 115)
Jun 26, 2014 | 10:19 AM CDT
A conference session at the 2014 Cosmoprof North America event will focus on how beauty sampling can help boost sales.
Jun 24, 2014 | 04:05 PM CDT
By: Lisa Doyle
Eco-friendly suppliers fight greenwashing to deliver results.
Jun 24, 2014 | 03:43 PM CDT
By: Sara Mason
The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.
Jun 24, 2014 | 03:19 PM CDT
By: Nicole Tyrimou, Euromonitor International
Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.
Jun 24, 2014 | 02:48 PM CDT
By: Dr. Sundeep Gill
A beauty industry insider shares his thoughts on some of the trendiest of today’s green certifications and what makes them good—as well as what can make them difficult to achieve and sustain.
Jun 24, 2014 | 02:36 PM CDT
By: Sourabh Sharma and Scott Garrison
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Jun 24, 2014 | 02:23 PM CDT
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
Jun 24, 2014 | 01:25 PM CDT
By: Nancy Jeffries
Blending academic study with hands-on experience and industry mentoring, the cosmetics and fragrance marketing program at FIT helps prepare future industry leaders for the business of beauty.
Jun 24, 2014 | 11:49 AM CDT
By: Jeff Falk
Is there a true meaning for "green"?