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New in Management (page 73 of 113)
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:04 AM CDT
During her 30-45-day field research “treks,” Global Trend Tracker & Product Anthropologist™ Marguerite La Corte explores five-plus countries or five regions within a single country (ie., China Only trek) to help clients identify emerging consumer insights, novel ingredients, and unique rituals and products to develop and implement concrete strategies and innovation that bear meaningful results in the form of Global Trend Research Reports™.
Oct 04, 2011 | 07:47 AM CDT
Program includes brand expert analysis of latest developments in the market, with a goal of building original and innovative marketing campaigns, and showcase of cutting-edge ingredients and technologies.
Sep 27, 2011 | 08:57 AM CDT
By: Nancy Jeffries
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Sep 26, 2011 | 04:55 PM CDT
The Personal Care Products Council (PCPC) has joined forces with the Professional Beauty Association, Independent Cosmetic Manufacturers and Distributors and the Direct Selling Association to form the Safe Cosmetics Alliance.
Sep 23, 2011 | 03:55 PM CDT
By: Abby Penning
A new temporary lip tattoo beauty product targets the estimated third of American 18&ndash25-year-olds with tattoos.
Sep 23, 2011 | 03:43 PM CDT
By: Abby Penning
Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.
Sep 15, 2011 | 09:34 AM CDT
With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.
Aug 31, 2011 | 04:35 PM CDT
By: Chris Pandis
Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.